Acquia is known for its open-source roots and marketer-friendly tools, and its approach to AI reflects that ethos. As digital experience platforms evolve, Acquia is embedding agentic and Generative AI to make experience creation more accessible, intuitive, and scalable, especially for teams without deep technical resources.
Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Acquia are using AI to simplify workflows, automate content generation, and empower practitioners across roles — and Acquia’s recent innovations reflect its commitment to democratizing digital experience delivery.
Supporting Marketers Behind the Scenes With Agentic AI
Launched earlier this year, Acquia Source allows marketers to build web pages using AI prompts that generate code behind the scenes and eliminate the need for developer intervention. These agentic capabilities are designed to reduce friction and accelerate time to market for digital experiences.
Perficient DXP Practice Director Josh Hover and his team have been helping clients take advantage of these capabilities to streamline experience creation.
Josh said, “Acquia’s agentic AI tools are helping marketers take control of experience creation. We’re working with clients to integrate these capabilities into their workflows so they can move faster without sacrificing quality.”
Simplifying Experience Creation with GenAI
Acquia has been embedding GenAI into its platform for years. For example, it partnered with Clarifai to provide image auto-tagging. Today, however, GenAI is powering more advanced use cases. From generating page layouts to summarizing customer interactions, teams can deliver relevant experiences with less manual effort.
Reflecting on these innovations, Josh notes how GenAI is helping teams scale without adding complexity.
“Acquia’s GenAI features are especially valuable for teams with limited resources. We’re helping clients use these tools to scale content and streamline operations without being complicated,” he said.
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Enabling Responsible AI Adoption Across Teams
Successful AI adoption requires strong data foundations, human oversight, and change management. Acquia’s focus on accessibility makes these considerations even more critical. That’s why we partner with clients to ensure AI tools are deployed responsibly and aligned with business goals.
We’re honored to have contributed to the research in an interview for Forrester’s report , The Impact of AI on Digital Experience Platforms. We believe it reflects our deep expertise in helping enterprise clients implement and optimize DXPs like Acquia. Whether it’s orchestrating personalized journeys or deploying intelligent agents, we’re helping brands embrace AI responsibly and effectively.
If you’re exploring how to bring AI into your DXP strategy, we invite you to connect with us and keep the conversation going.
Access the report here (available to Forrester subscribers or for purchase).
Learn more about our Acquia expertise here.
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