In this episode of “What If? So What?” Jim talks with Neelima Sharma, SVP of ecommerce, digital, and technology at Lowe’s about the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company’s growth and also emphasizes the significance of personalization and building long-term relationships with customers. The conversation touches on topics such as the impact of COVID-19 on retail, the role of AI and human intuition in decision making, and the importance of accurate inventory management. The conversation provides valuable insights into the strategies and mindset required for successful digital transformation in the retail industry.
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Meet our Guest
Neelima V. Sharma, Senior Vice President, Digital Commerce and Technology
Neelima Sharma, SVP of digital commerce and technology at Lowe’s, oversees the company’s online business and customer- and vendor-facing technologies. She enhances omnichannel experiences, core merchandising, and competitive pricing strategies. With more than 25 years of experience, Neelima has driven significant tech advancements at Lowe’s, including migrating Lowes.com to Google Cloud, and previously led Staples’ $8 billion B2B ecommerce tech division. Her career also includes impactful roles at JP MorganChase and Deloitte.
Neelima holds a bachelor’s degree in computer science from the University of Delhi and a master’s from the University of Indore. Recognized as a leader in retail technology, she was named among the Top Women in Retail Tech by Retail Info Systems in 2023 and honored as a Top Woman in Hardware & Building Supply by HBS Dealer. Neelima is an adviser to tech startups, serves on the board of Charlotte Center City Partners, and co-chairs Lowe’s Asia Pacific business resource group.
Connect with Neelima
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
