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Posts Tagged ‘Personalization’

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Create Experiences with Multiple Layouts in Sitecore Personalize

Sitecore Personalize uses a combination of experiences, decision models and offers to personalize content.  An experience defines a variant.  The variant is used to create the UI for the experience.  The decision model uses programmables and decision tables to select an offer.  The variant reads data from the offer to populate the UI.  By default, […]

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Unleash Retail Magic: How Perficient Can Supercharge Your B2C Revenue with Salesforce Commerce Cloud

In today’s hyper-competitive retail landscape, merely processing orders is no longer sufficient. Businesses need a digital commerce solution that can create immersive online experiences, drive sales, and foster long-term customer loyalty. Salesforce Commerce Cloud stands out as a game-changer in this regard, and with Perficient as your trusted partner, you can unlock its full potential. […]

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Fusing His Passions for World Travel and Adobe Digital Marketing, Jay Jackson Expedites Growth

Utilizing unique personal and professional experiences, Atlanta-based Adobe marketing expert, Jay Jackson, excels in his role as the Director of Perficient’s Adobe Digital Marketing practice. Before Perficient, Jay held various customer marketing leadership roles. With over 20 years of experience aiding Fortune 500 companies to enhance customer satisfaction, drive organizational efficiencies and boost revenue, he […]

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How to Use the Personalization Connector for Salesforce Sales and Service Clouds

Have you ever wondered what happens if you connected Personalization with Sales and Service Clouds? The Personalization connector for Sales and Service Clouds exposes user data and server-side campaigns in Salesforce CRM for your contacts and leads. ✋ The Key for Success To use Personalization for Sales and Service Clouds, you’ll need to have: User […]

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Adobe Target Recommendations Designs: Iterating Over $entityN.variable

Adobe Target Recommendations uses the open-source Apache Velocity Engine – with an emphasis on velocity – to retrieve recommendations data. A Recommendations Design is a specialized Target offer populated at runtime with the entities, i.e., products or items, to be displayed. This is done by incorporating Velocity Template Language (VTL) identifiers to denote entity attributes […]

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Sitemap: The Heart of Marketing Cloud Personalization

Personalization (formerly known as Interaction Studio) is a tool that exists inside the Salesforce Marketing Cloud tenant. It is mostly used to help the customer improve the user experience through web, mobile, and email. The sitemap is the heart of personalization. A good sitemap code implementation can lead you to an understanding of: How the […]

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eCommerce is Dead, Long Live Commerce

eCommerce has transcended its traditional boundaries set over twenty years ago, morphing into a holistic experience that extends far beyond mere online transactions. This recent transformation has been fueled by the integration of Artificial Intelligence (AI) into the Commerce ecosystem, propelling the industry into a new era of personalized, intelligent, and immersive shopping. Holistic commerce […]

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Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event

Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]

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Mastering Feature Personalization for Native Mobile Apps and Web Applications

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

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Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

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Driving Automotive Excellence and Success with Keith Tomatore’s “One Team, One Mission” Mindset

When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead.   KT is a transformational automotive leader who propels global companies […]

Overriding Optimizely’s Content Recommendations Block to Implement Custom Recommendations

Introduction The Content Recommendations add-on for Optimizely CMS dynamically recommends content from your site tailored to the interests of each user. Installing the NuGet Package will give you access to Optimizely’s Content Recommendations Block which uses Mustache Templating to render the data from the Content Recommendations API on a page. Although Mustache Templates provide a […]

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