Posts Tagged ‘Personalization’

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead.   KT is a transformational automotive leader who propels global companies […]

Introduction The Content Recommendations add-on for Optimizely CMS dynamically recommends content from your site tailored to the interests of each user. Installing the NuGet Package will give you access to Optimizely’s Content Recommendations Block which uses Mustache Templating to render the data from the Content Recommendations API on a page. Although Mustache Templates provide a […]

Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs    In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]

Creating unified customer experiences across all touchpoints and channels is a common goal among retailers, and organizations often talk about being customer-centric and driving towards a personalized, consistent experience. Despite these priorities, many can’t deliver. At our Retail Innovation Conference and Expo workshop “What Should I Do Now Vs. Next: How to Prioritize Your Unified […]

Your brand now has Salesforce Marketing Cloud (SFMC) – congratulations! SFMC is a leader in the email marketing industry and extremely powerful for marketing communications. To ensure your brand is maximizing all capabilities is a full-time job, and leveraging the following can help.  Maximize the available data  This includes integrating your CRM data and utilizing […]

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.   Perficient has delivered […]

In this episode, Jim and Kim talk with Justin Racine, director and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. As well as how to leverage the technology you already have to make customers feel more connected to your brand. Discover how […]

Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […]

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. […]

  This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The CDP & […]