Posts Tagged ‘Personalization’

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An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud

Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]

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Empowering Your Financial Advisors With Salesforce

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

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Meet Marketing Cloud Personalization

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

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4 Ways Financial Institutions Can Help Their Customers Navigate Inflation

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

How natural language search helps deliver personalization

Natural Language Search. Is It The Future?

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Our insurance team is just returning from InsureTech Connect (ITC). What a great week in the desert! ITC is one of the, if not largest, industry gatherings of insurance carriers, solution provers, implementation partners, and startups. Over 2,400 companies were in attendance, and it was said that there were over 8,500 attendees present this year. […]

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[Podcast] What If Robots Really Did Run Your Business?

In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]

Kim Williams Czopek Speaking At Hcl Commerce Global Summit about improving omnichannel

Perficient’s Kim Williams- Czopek Discusses Omnichannel, CX, and Data at HCL Commerce Global Summit

Our very own Kim Williams- Czopek (General Manager, Commerce) sat down with Gary Schoch, (VP of Global GTM Software Leader Consumer Experience Portfolio at HCL Software) and other panelists at the HCL Commerce Global Summit 2022 to discuss customer experience, data, and omnichannel. You can watch the full conversation here. Changes in Consumer Behavior and […]

Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Going Over A Patients Records

Crawl, Walk, Run, Fly: Advancing Personalization in Healthcare

Context changes quickly in the digital world, which makes true optimization a continuous, automated process of testing and refining the ideal mix for each consumer in every context, adapting as new data arrives. You don’t have to jump into the deep end of personalization right away – nor should you. Instead, we recommend you first […]

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5 Considerations When Seeking a Financial Advisor

Financial Advice Isn’t Just For The Wealthy. Oftentimes, when we think of financial advisors, the upper class and those planning for retirement are first to come to mind. In fact, in a survey conducted by MagnifyMoney, 42% of respondents (notably, 48% of women and 35% of men surveyed) indicated they believe financial advisors are “only […]

Close Up Of Young Woman Getting Online Medical Help And Advice During Videocall With Doctor Checking Symtoms Aand Explaining The Drug's Reciepes

Ready, Set, Go! The 3 Steps to Personalization in Healthcare

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

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