Posts Tagged ‘Retail’

To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

Changing Customer Behaviors

Predicting Changes in Customer Behavior Post COVID-19

Any researcher who focuses on understanding human behavior will tell you that most people report that they would do something or they would want something, but in practice they demonstrated dramatically different desires and actions. That’s what makes predicting how customer behaviors will change after COVID-19 so difficult. One source of truth we can reference […]

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How Digital Solutions Help You Reach Customers in Times of Need

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

The Parcel Is On The Conveyor Belt,concept Of Automatic Logistics Management.3d Rendering.

3 Ways Retailers Can Remain Agile During Supply Chain Disruption

In the midst of COVID-19, we as individuals are faced with personal challenges, including keeping ourselves and our families safe. For businesses, and especially retailers, the challenges continue as you look to support the struggling economy and maintain sales while in-store traffic is significantly reduced. To remain agile during this time – and during any […]

The Mobile App Response to COVID-19

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

Walmart

Walmart Health Provides Care For All to Save Money and Live Better

Walmart’s iconic slogan, “Save Money. Live Better,” is taking on a whole new meaning. The retail conglomerate now offers health services to individuals in select markets. The new store feature is called “Walmart Health.” Save Money, Live Better Walmart Health is offering quality medical care at low prices, with no insurance required. The care services […]

Consumer Goods Brands are Optimizing Omnichannel Strategies

Currently, customers are engaging with brands like never before. Consumers continue to look for top reviews, consistent messaging, and a seamless experience for their shopping routine. Customers have the ability to engage with companies instantaneously, and also, change their mind just as quick. This engagement proves why companies must implement effective omnichannel strategies. Implementing new […]

Building Your WebSphere V9 Roadmap for Retail

When news broke that HCL had acquired several IBM products, including the infamous WebSphere Commerce, many were left wondering how the platform would change. However, the general focus of WebSphere Commerce Version 9 (V9) is not set to shift, but rather, HCL plans to enhance the features of V9 to enable commerce players to enhance […]

Motivation is Key: A Q&A on Digital Strategy and Retail

Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]

How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

Retail Checkout: Who’s Doing it Right?

It’s no secret that cashiers at retailers are starting to be replaced by self-checkout options. The rise and success of Amazon Go has the retail industry adopting new technologies to remain contenders in customer satisfaction. The majority of big chain retail establishments are implementing new checkout options: express checkout, curbside pick-up, registers for customers to […]

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Phygital – It’s More than a Buzzword

Two weeks ago I spoke at the annual SPECS Show. The retail-focused conference was centered on the physical aspects of running a retail business today, but there was also a dedicated track for discussions around digital trends. I gave a presentation on how digital and physical can meld, aka, PHYGITAL. Buzzwords aside, customer behavior trends […]

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