Posts Tagged ‘Retail’

For several years now, especially since the Covid-19 pandemic, online sales have exploded worldwide. Today, anyone, anywhere, can buy anything. Online shopping has crushed the old rules of shopping and increased sales. The internet has revolutionized the act of searching for information. E–commerce sales boost the economy by increasing productivity, encouraging innovation, and driving better […]

Creating unified customer experiences across all touchpoints and channels is a common goal among retailers, and organizations often talk about being customer-centric and driving towards a personalized, consistent experience. Despite these priorities, many can’t deliver. At our Retail Innovation Conference and Expo workshop “What Should I Do Now Vs. Next: How to Prioritize Your Unified […]

Introduction Adobe recently hosted its highly anticipated NextGen eCommerce Event Series in Dallas, showcasing cutting-edge innovations in digital experience for customers. Bringing together Adobe Commerce and Adobe Experience Manager, the event focused on helping organizations build unified strategies that create high-converting shopping experiences. Attendees had the opportunity to explore topics such as fast website performance, […]

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

Every year, new technology and trends emerge in the e-commerce industry. Chatbots, AI, and customer experience have all been hailed as game changers in recent years, with retailers keen to adopt them to improve their digital capabilities. Still, consumers face: Multiple navigation steps Too many products to browse Lengthier checkout process etc. However, what if […]

Retailers are constantly seeking new ways to meet the ever-growing demands of their customers. In today’s digital age, customers expect a seamless and convenient shopping experience, whether they purchase online or in the store. With this in mind, it is crucial for retailers to consider the benefits of investing in technology that allows customers to […]

Ever been on an airplane? Sure, of course you have. Ever been on a plane taking off with bad weather? I’m sure you have, too. It can be a little unsettling taking off into dark storm clouds, especially because you can’t see where the plane is going. However, regardless of what the weather is like […]