Posts Tagged ‘account-based marketing’

Mktg Nation 19

3 ABM Takeaways from 2019 Marketing Nation Live

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

Fundamentals of ABM Success Part 1: Building Your Team

When asked to explain ABM I often find myself gravitating towards one word: efficiency. Think of the last time you watched a professional athlete – zero wasted movement or effort. Each motion rehearsed to be as efficient and effective as possible. Doesn’t it make sense that our marketing and sales efforts should be the same? […]

Change Management Tips, Emoji, Omnichannel Experiences, and more

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

Oracle Marketing Cloud – Account-Based Marketing

I’ve had the pleasure of working with some great minds over the years. I recently met up with one of those great minds and had a conversation regarding account-based marketing. The buzz is on account-based marketing, and it should be, so I’ve discovered. I don’t tend to get wrapped up in the buzz because I […]