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Change Management Tips, Emoji, Omnichannel Experiences, and more

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

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What You Missed in Salesforce News – April 2, 2018

It’s impossible to keep up with all the developments and breaking news that surround Salesforce. Luckily, you’ve got us. Here are some of the top stories of the past week. Salesforce Shield Platform Encryption: Keeping Data Safe Customer information security is critical to Salesforce’s success. Your data is already very secure, but to meet the […]

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Tips to Align B2B Sales and Marketing Through Automation

Let’s talk B2B marketing. And MarTech tools. And connecting Sales and Marketing. Are you running yet? For many businesses, these terms alone are enough to send everyone heading for the hills. Go ahead and complicate the matter future by sprinkling on some B2B rules, restrictions, and compliance standards. Still with me? While uncomfortable for some, […]

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Perficient shares Pardot insights at World Wide Technology

On Oct. 9, Perficient colleagues Mary Jo Schweitzer, email marketing manager; Elizabeth Dias, senior Salesforce marketing manager; and I gave a presentation at the Salesforce User Group Meeting held at World Wide Technology in St. Louis, Mo. The presentation was framed as a ‘fireside chat’ with Perficient’s Marketing and Demand Generation teams. Our goal was […]

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Pardot: Add Lead Grading to Optimize Your Lead Assignment #DF15

The concept of lead scoring has been around for several years, and many companies have begun some sort of lead scoring program. However, in a Dreamforce session today, I heard a surprising quote: 61% of B2B companies send all leads to sales but only 27% are qualified. (Marketing Sherpa) Or, in other words, 73% of […]

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#DF15: The Pardot Roadmap: What to Expect in Upcoming Releases

Blake Markham and Mark Knapp of Salesforce held little back during the Pardot Roadmap session at Dreamforce 2015. While leading with the familiar “Safe Harbor” slide, they quickly delved into new features and updates to existing processes that will soon impact Pardot customers. *The following updates were revealed under the Safe Harbor statute and rollout timeline is […]

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CNX15: Behind the Scenes – How Leading Brands Use MarTech

Today at Salesforce Connections during one of the afternoon breakout sessions, we got a “behind the scenes” look at how Salesforce uses the Marketing Cloud to create 1:1 customer journeys. That got me thinking. Customer engagement strategies continue to evolve as new channels, devices and marketing technologies are introduced to help the most innovative brands understand and […]

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CNX15: CRM Strategies to Accelerate Pipeline Growth with Pardot

  The structure and relationship between traditional B2B marketing and sales has long been separate functions.  Sales feels marketing should deliver the best leads, and more of them.  While marketing has been focused on volume over quality.  It is not a novel concept to talk about marketing and sales evolving into a symbiotic relationship vs […]

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Marketing Automation: Pardot Makes Marketing So Much Easier!

Pardot a marketing automation system in the cloud was purchased by ExactTarget about a year ago. To round out its Marketing Cloud, salesforce.com purchased ExactTarget. While we don’t use ExactTarget yet, our marketing team has been using Pardot for more than two years and we are extremely satisfied. Since we started using Pardot, we noticed […]

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