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What to Do Next in Expanding the Healthcare Omnichannel Presence

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

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Status and Stickiness in a Healthcare Omnichannel Presence

This is a three-part blog post series, digging deep into the area of Community for nonprofit hospitals and healthcare systems. In this first post, I explore the current status and identify strategies for stickiness with a healthcare omnichannel presence. Hospitals operating as nonprofit organizations provide a number benefits to their local communities, in the form […]

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Six Trends Moving the Needle in Customer Care: Omnichannel

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #5: Omnichannel Experiences Amplify Customer Loyalty The thought of calling customer service might be off-putting. Regardless of […]

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Facial Recognition Enhances Customer Experience

Facial recognition technology is quickly advancing and going beyond the ever-popular security use cases. Now retailers can use it to deliver an omnichannel shopping experience. This is significant considering a 2018 Customer Experience/Unified Commerce Survey of top North American retailers found that 73% of customers expect order tracking across all touch points, but only 7% […]

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Further Thoughts on What Omni-channel Means

  In what may be a first and only example of Tech meeting mainline music publication, I reference a Rolling Stone Article about How Grand Theft Auto is Changing the Way the World Experiences Music. Here’s the summary: GTA V and its multiplayer GTA Online mode has already proven itself a thriving game and money […]

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Change Management Tips, Emoji, Omnichannel Experiences, and more

What You Missed in Salesforce News — April 16, 2018 Salesforce Acquires Mulesoft and Announces Integration Cloud Think About the “Who”: Tips for Using Change Management for a Successful Transition to Lightning The Need for a Seamless Shopping Experience Dealing with the Disengaged: Transforming Unhappy Staff into Productive and Engaged Employees Pardot Introduces Emoji 8 […]

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Engagement Cloud R13 – A Deep Dive into Omnichannel Routing

The recent release of Engagement Cloud introduced Omnichannel framework, which provides automatic, real-time agent assignment of communication channels used by Service processes. An omnichannel customer experience requires gathering context and information across all engagement channels throughout the entire customer journey so your agents can view every interaction, from the first website visit to ongoing engagement on social […]

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Digital Transformation [Trend To Watch]

Lloyds Banking Group, a company with 30 million customers under several brands including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate in […]

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Omnichannel Experience [Trend To Watch]

During WSJ’s CFO Network conference, Bank of America chairman and CEO Brian Moynihan was asked the following: “If you were building a bank today from scratch, what would be the three attributes of this new bank?” One of the key attributes of today’s bank, Moynihan noted, was the need to focus on omni-channel. “You have […]

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APIs in Healthcare: Deliver Better Patient and Member Experiences

CHALLENGES CREATING SEAMLESS MEMBER JOURNEYS As focus on digital continues to grow, organizations across industry must provide an omni-channel experience to remain competitive. For healthcare, an omni-channel experience also requires an agile response to patient and member needs in real-time. With the proliferation of the Internet of Things, it has become easier to use smart phones, smart watches, […]

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Building Patient Portals with IBM Digital Experience

With summer right around the corner, many of us will find ourselves staying active outside deep into the summer evening. Whether we are swimming in a lake we’ve frequented since childhood or hitting baseballs at the park, the risk of injury is always something to make note of. For hospitals who must deal with those […]

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IBM Digital Marketing University – sessions in 2016

Everyone is spending money on marketing but are you connecting with your customers? Are you engaging them in the best manner and is your mix of advertising spend in line with your industry? To get answers to great question such as these and others, plan on attending the IBM Digital Marketing University 2016 Global Tour. IBM is […]

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Perficient Expert Discusses B2B Commerce Industry

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed backshops and warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations […]

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B2B Commerce in 2015

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form […]

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