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Posts Tagged ‘user experience’

10 Change Management Tips for CRM Success

Focus On the People Not Just the System When implementing a new system such as Salesforce, regardless of an organization’s project management methodology (waterfall, agile or a hybrid), the approach is usually taken with the “lets get it done, can do” attitude. While this approach is helpful in completing the project on time and on […]

Organizational Change Management for Salesforce Communities

The Need for Change Management When implementing Salesforce Community Cloud for external users, companies don’t always implement the same Organizational Change Management (OCM) related activities as they do for their internal users. By applying OCM techniques to any aspect of the customer or partner journey, project stakeholders can better achieve their vision for building a […]

Sitecore Reminder: Author Experience – Rendering Thumbnails

We have a client that is going through the early stages of developing renderings for their Sitecore solution. Naturally, they have a ton of questions as they are learning as they go – which is great. One of the questions I received from them was how to change the default icon and thumbnail for their […]

3 Ways to Monitor the End-User Experience

User experience is a critical part of the technology experience in 2017. As business moves from static experiences of previous decades and commerce becomes a critical piece of the shopping journey, organizations must acquire the appropriate infrastructure. If applications and infrastructure perform poorly, money will be left on the table and customers will go to […]

Gen Z and Our Look on Social Media and Brands

According to Forrester’s study and presentation at the MDMC 2017 Conference at Union Station, the group “Generation Z” is considered to fall between the ages of 18 to 27 years old. Being a Gen Z myself, I was excited to hear Jessica Liu’s keynote session about Gen Z and the way that brands try to reach this generation through social […]

Google’s Intrusive Interstitial Update – All Bark and No Bite?!

Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]

How User Experience is Customer Service

Stop and think about your day. How many times do you interact with someone in a service-based role? Is it your morning coffee? The front desk of your daycare, office, or gym? Did you go out for lunch? Grab the dry-cleaning on the way home? Was it a call to tech support? A trip to […]

Designing for Users with Cognitive Impairments

More than 16 million people are living with a cognitive impairment in the U.S. That is a lot of people. That means almost all of us know someone with a cognitive impairment. And, for most companies, that means that a number of customers—or potential customers—will have a cognitive impairment. Many people with cognitive impairments are […]

User Experience Design Beyond the Screen

Every morning I take the elevator up 12 floors to the office that I work in. Sometimes, to kill a few seconds I’ll pull out my phone and check Facebook or email to see the latest. While on this elevator ride, I never use: Netflix, Pandora, Google Maps, or Uber. It may sound obvious, but […]

Start With The End In Mind Delivering The Optimal Ux

Start with the End in Mind: Delivering the Optimal UX

No matter what the function of your website is, the ultimate goal is to deliver the optimal user experience (UX) and increase conversions. Conversion is a little bit of a loose term. There are micro-conversions, macro conversions – and conversions that can differ based on your site purpose. Maybe you’re trying to get someone to […]

Everyone’s Included: 3 Things to Know About Accessible Design

As designers, there are a lot of things to keep in mind when creating a site that is accessible to everyone. Jesse Hausler, principal accessibility specialist at Salesforce, touched on these in his post, 7 Things Every Designer Needs to Know about Accessibility. Here are three of my favorite takeaways from his post, along with […]

Video: Improving First Interactions for Learning Care Group

When children are engaged in constructive play and learning from an early age, they have a lifetime of benefits – like improved academic performance throughout their educational career, a love of learning, and improved emotional development. That’s why Learning Care Group is committed to creating state-of-the-art facilities with the latest technology and expert-driven curriculum. To match the […]

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