Posts Tagged ‘user experience’

Beyond a customer’s perception of your company’s products and services, your brand identity and experience go hand-in-hand with every interaction they have – across marketing, sales, and service – with every touchpoint serving as an opportunity to further engage your customers. Your new Salesforce Lightning Community should not be an exception to this rule. A […]

This is the second post in a series about applying customer experience (CX) principles to life sciences. In the first post, I discussed a critical underpinning concept for the blog series related to how “customers” are defined in life sciences. Here’s a quick recap: Since patients don’t typically buy their medications or medical devices directly […]

Companies are often burdened with a wealth of data, as well as customers that may have cross-over between multiple products they own that can cause confusion with marketing to difference audiences, or what information should be displayed in a Salesforce Customer or Partner Community. Likewise, companies may also be faced with the debate whether or […]

Oracle has announced some exciting changes coming to the EPM Cloud in the July to August time frame. If you are headed to Kscope 17 in San Antonio, Texas, be sure to attend the Sunday Symposium to catch Oracle’s live demo of cross-pod integration. What Is Cross-Pod Integration? When I use the term “pod,” I […]

Focus On the People Not Just the System When implementing a new system such as Salesforce, regardless of an organization’s project management methodology (waterfall, agile or a hybrid), the approach is usually taken with the “lets get it done, can do” attitude. While this approach is helpful in completing the project on time and on […]

The Need for Change Management When implementing Salesforce Community Cloud for external users, companies don’t always implement the same Organizational Change Management (OCM) related activities as they do for their internal users. By applying OCM techniques to any aspect of the customer or partner journey, project stakeholders can better achieve their vision for building a […]

We have a client that is going through the early stages of developing renderings for their Sitecore solution. Naturally, they have a ton of questions as they are learning as they go – which is great. One of the questions I received from them was how to change the default icon and thumbnail for their […]

User experience is a critical part of the technology experience in 2017. As business moves from static experiences of previous decades and commerce becomes a critical piece of the shopping journey, organizations must acquire the appropriate infrastructure. If applications and infrastructure perform poorly, money will be left on the table and customers will go to […]

According to Forrester’s study and presentation at the MDMC 2017 Conference at Union Station, the group “Generation Z” is considered to fall between the ages of 18 to 27 years old. Being a Gen Z myself, I was excited to hear Jessica Liu’s keynote session about Gen Z and the way that brands try to reach this generation through social […]

Last August, Google announced that, starting January 2017, they would not rank mobile pages as high if the content was visually obscured by an intrusive interstitial or popup. The main reasons Google decided they would start demoting mobile pages with annoying interstitials is because it’s a bad user experience for smaller screens and frustrates users […]

Stop and think about your day. How many times do you interact with someone in a service-based role? Is it your morning coffee? The front desk of your daycare, office, or gym? Did you go out for lunch? Grab the dry-cleaning on the way home? Was it a call to tech support? A trip to […]

More than 16 million people are living with a cognitive impairment in the U.S. That is a lot of people. That means almost all of us know someone with a cognitive impairment. And, for most companies, that means that a number of customers—or potential customers—will have a cognitive impairment. Many people with cognitive impairments are […]