Posts Tagged ‘Oracle’

We keep hearing about the death of email – social media was going to kill email, spam was going to kill email, etc, etc. if you search Google for “email death”, you will find hundreds of articles predicting and espousing the death of email. As a side note, this even goes back 10 years: The […]

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]

What is Platform as a Service (PaaS)?  How does it differ from Infrastructure as a Service (Iaas)? Let’s start with IaaS.  When “The Cloud” first became popular IaaS was the target.  The point of IaaS is to migrate a company data center into Windows Azure.  This involves converting whatever physical servers you have to Hyper-V […]

As promised, here is the breakdown of the first learning path. It is good to know that with each product offered, there is a specific curriculum specified for the Business User, the Administrator and IT Support personnel. Business User Business users perform value-added analysis, report on new sources of profitability and cash flow at all […]

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

        In a move to expand its online marketing capabilities, Oracle announced today that it has acquired Compendium, a cloud-based content marketing provider whose platform will complement the Eloqua Marketing Cloud. Compendium’s platform helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. It’s data-driven approach aligns […]

Oracle says that companies everywhere are trying to figure out how being “socially enabled” can “drive superior customer experiences.” It’s clear that we’ve come a long way in social business initiatives in recent years. “Business executives now understand that creating a socially enabled enterprise can create better customer experiences, enable more responsive internal networks and […]

On September 12, 2013 Gartner released their latest Magic Quadrant report for horizontal portals.  Overall, the Magic Quadrant hasn’t changed much from last year with the vendors staying in the same quadrant as they were in 2012 (yawn…).  You can see my blog post from 2012: Gartner Magic Quadrant: Horizontal Portals 2012. In the leader quadrant, […]

A little over a month ago I had a post about Windows Azure supporting Java and Oracle. I had mentioned that pre-configured options should become available. That day is now upon us. There is several pre-configured options for Java, Oracle Database, and Oracle WebLogic Server. Not just on Windows operating systems either, there is a […]

Terie McClintock, Director of Oracle Core at Perficient, recently wrote a blog on cost accounting and new reimbursement models: Costing systems need to be freed from the back room and become a relevant corner stone for preparing forecasts and capacity planning models that incorporate operational, statistical and financial data in one place to enable sound […]

The healthcare payment systems are evolving from simple pay-for-performance demonstration projects and never-event exclusions to Medicare value based purchasing, readmission restrictions, and bundled payments. Expenses also are under scrutiny and required accurate costing data. Costing systems need to be freed from the back room and become a relevant corner stone for preparing forecasts and capacity […]

Mark Polly, Sales Director at Perficient, recently wrote a blog on Oracle Eloqua Topliners, an excellent tool for building communities. Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In […]