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Oracle: The socially enabled enterprise and customer experience

Oracle says that companies everywhere are trying to figure out how being “socially enabled” can “drive superior customer experiences.”

It’s clear that we’ve come a long way in social business initiatives in recent years.

“Business executives now understand that creating a socially enabled enterprise can create better customer experiences, enable more responsive internal networks and drive organizational efficiencies. This combination gives organizations of all sizes a significant competitive advantage,” said Meg Bear, Group Vice President of Oracle Social Cloud Platform.

I’ve compiled the key takeaways from this study in a graphic below.

Socially_Enabled

View the slides that Oracle prepared on the report here.

View an article in Forbes’ Oracle Voice column by Alexander Wolfe here: “#SocialShakeUp Stirring Brands To Build Better Customer Experiences

Oracle press release: “New Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise

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Erin Moloney

As the leader of Perficient's Dallas-Fort Worth geography, Erin is responsible for delivery excellence, sales, marketing, career development, partnerships, recruiting, and community engagement. She was a founding Co-Chair of Perficient's Women in Tech global employee resource group. Erin is a member of the DFW Alliance of Technology and Women and the Texas Women’s Foundation. Our Dallas-area marketing, strategy and technology experts are responsible for delivering a world-class experience for our clients. Erin's goals are to build career paths and professional development for each Dallas-based team member, grow our visibility and business relationships in North Texas, and to foster an exciting work environment for our employees.

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