Posts Tagged ‘marketing’

CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting.  I have linked to the infographic on SlideShare.net below.  Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]

  In “fun” news, the FDA wants to know if the use of animation in pharmaceutical advertising affects consumers’ general perception of drugs, as well as the side effects they can cause. According to a Notice posted on the Federal Register website, the FDA is looking to answer the following questions: 

BIO, the world’s largest trade association representing biopharmaceutical and research organizations, put out a compelling integrated marketing campaign that shows you shouldn’t put a price tag on life. 

  Heavily regulated industries, such as financial services, are often slow to adopt new technology. That’s why it’s no surprise that social media is a scary place to play for financial institutions. But, as with most things in business, if you don’t play, you can’t win. 

You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement. Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration […]

  In the good ol’ days, walking in the clinic door and asking for a few minutes of a physician’s time was the main method used by sales reps to position a drug in the doctor’s mind. Physician outreach was, and still is, one of the most effective ways to penetrate the market with a […]

Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be […]

  For several years, the FDA has been the center of scrutiny for not having an official social media policy available on its website. According to the Union of Concerned Scientists, the FDA was the only one of 17 government agencies not to have social media policy…until now. 

“Infinite choice is paralyzing, and exhausting to the human psyche,”  said Barry Schwartz in The Paradox of Choice.  This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]

  According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions. 

On Oct. 9, Perficient colleagues Mary Jo Schweitzer, email marketing manager; Elizabeth Dias, senior Salesforce marketing manager; and I gave a presentation at the Salesforce User Group Meeting held at World Wide Technology in St. Louis, Mo. The presentation was framed as a ‘fireside chat’ with Perficient’s Marketing and Demand Generation teams. Our goal was […]

Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]