You have probably heard this statement before—“it’s a journey, not a destination,” and chalked it up to a simple cliché. But the drive toward digital transformation mirrors this statement.
Digital transformation does not occur in a day or a month and it is not only front-end but includes all of the back-end solutions and integration strategies that are far reaching inside your company. It is a journey that impacts every area of the organization from vision and strategy to architecture, technology, operations, and culture.
We sat down with Michael Porter, Managing Principal with Perficient who explains how, in 2016, it is more important than ever to be able to effectively engage customers at every touch point in the customer experience life-cycle and over time, build the capabilities to support your customers in the best way possible.
Michael is leading a conversation on Thursday Feb 11, 2016 with guest speaker Nigel Fenwick, an analyst from Forrester, on how to overcome 5 obstacles companies face in their digital transformation journey.
To join us for this webinar, please register below.