Mobile The Marketing Cloud will support mobile app assets. It’s part of the unified digital assets services within the cloud. This new functionality lets you connect Phone Gap apps to the apps that are in the Marketing Cloud Showed the list of Audi apps Showed the Audi car configurator app which allowed the presenter to […]
Posts Tagged ‘marketing’
Adobe Summit: Keynote REI and Adobe Campaign Updates
Brad Brown, Senior VP REI Digital It’s amazing how much has changed over time. REI is trying to get users online to have a similar to a real and personal experience they might have at an REI store. REI has a deep loyalty database which can help create a better experience. What are you doing? […]
Adobe Summit: Keynote
I’m here with a variety of Perficient folks from our User Experience and Adobe practices. Their message this year is: Digital has reinvented marketing. Summit helps marketers reinvent themselves. Join us and get the innovative strategies, expert insights, and hands-on experience you need to thrive in a world where everything is digital. Which isn’t bad […]
My 4 days in the Desert with Adobe — Part 2
As I mentioned in my last blog post, the time I spent in the desert with Adobe at the sales conference was incredibly valuable. As the best of breed digital platform, three key themes resonated with me and want to take the opportunity to delve a little deeper into the benefits of the adobe partnership […]
My 4 Days in the Desert with Adobe – Part 1
In mid-December, I attended the Adobe Worldwide Sales Conference in Las Vegas. It’s a time when Adobe invites its entire sales organization – along with Adobe’s key partners – to discuss the past year’s performance, celebrate the major sales successes, and layout the company’s sales and product strategies for the next year. As Forrester & […]
Guide: Digital Engagement Trends Marketers Must Consider in 2014
January came and went rather quickly, and as marketers, that means we have less than 11 months left to accomplish what we’ve set out to do in 2014. Are you on the right track? In an effort to forecast the 2014 business landscape, Mark Gehman, Director of Perficient’s Sitecore practice, prepared a guide that emphasizes […]
LinkedIn Brilliant Marketing Campaign – Member Ego Booster!
One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below: My first impression doubted the email at face […]
Don’t Laugh Off The Power of Humor in Your Marketing Strategy
At any given moment in our day we are in hearing distance, visual range, or just a finger tap away from an experience that may involve your brand. A commercial break while I catch up on the Downton Abbey Christmas Special, my cousin posting on Facebook how much she loves her new hair gel, a […]