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LinkedIn Brilliant Marketing Campaign – Member Ego Booster!

One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below:


My first impression doubted the email at face value asking is this real or not? Out of 200 million members, including individuals who are CEO’s, Presidents, and Philanthropists of our society – how did I make it to the top 5% percent? I do have an “All-Star” profile strength and over 800+ connections – being in the top 5%in 2012 is still too good to be true.
When I started to calculate what 5% really meant, out of 200 Million members – 5 percent is 10 Million members. That means that I am 1 of the 10 MILLION people who received this congratulations email. This was more of a realistic figure and being One out of Ten Million is really not a big deal.
Researching more about the email and trying to find similar candidates, i went on several social media sites including LinkedIn, Twitter, and Facebook. Surprise, Surprise – I wasn’t the only one with the ‘Honor’ of being the top viewed profiles of 2012.
After reading a few articles from known authors and editors, this was a Brilliant Marketing Campaign by LinkedIn. The email to members leads to a ‘formal’ letter from the Senior Vice President Deep Nishar, and an attractive sharing tool on the side that looks like this:

This one box was the masterpiece of this ingenious campaign. The strategy used by LinkedIn is brilliant to make the social network viral and reach more places than it did before.

  1. Congratulations Email – Ego Booster
  2. Read More Link – Formal Letter from Senior Vice President
  3. InfoGraphic Link – Appealing stats across the globe
  4. Sharing tool – LinkedIn goes Viral overnight!

This Marketing Campaign will definitely invite others who don’t have a profile to get one and maybe turn Free Memberships to Premium Accounts! We will find out how successful the campaign is, if LinkedIn releases the results of their memberships/accounts at a later date.
Did you get a congratulations email too? What do you think is the real purpose of sending it?

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Irfaan Bhimji

As a Senior Business Consultant, Mr. Bhimji has worked extensively to utilize various technologies to develop and customize complete end-to-end e-commerce site implementations using complex platforms such as WebSphere Commerce, Cybersource, IBM Tealeaf, IBM Coremetrics and Magento Commerce Enterprise. His recent projects include customizing e-commerce sites by implementing a full range of features from back end business logic customizations to front end presentation layer customizations. Mr. Bhimji has worked as the QA Testing Lead and led initiatives to perform Functional, Unit, System Integration, Performance and Cross Platform testing. He is also responsible for creating test plans, write test cases, develop testing strategies and lead testing teams based on specific business requirements. He applies engineering Subject Matter Expertise and advanced test concepts to detect defects and faults in the applications under test. Mr.Bhimji also has a proven track record as an effective team leader for leading business units to design and develop ‘custom solutions’ to help achieve client goals. He has led projects through several key design phases such as requirements gathering, conceptual design, detailed design, testing, prototyping and deployment that are built on various technologies.

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