Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]
Posts Tagged ‘manufacturing’
Roles of the B2B Buying Journey: The Field Service Tech
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]
Identifying Signature Supply Chain Processes and Technology
In our previous blog, Transitioning to Supply Chain 4.0, we discussed the transition process and pinpointed potential concerns organizations may encounter on their supply chain 4.0 journey. In our third installment of the guide-to-blog series, we’ll delve deeper into identifying the right supply chain processes and technology that will make the most business sense for […]
Roles of the B2B Buying Journey: The User in the Field
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]
Roles of the B2B Buying Journey: Understanding the Senior Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]
Roles of the B2B Buying Journey: Understanding the Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]
Transitioning to Supply Chain 4.0
In our previous blog, we provided a macro overview of the guide-to-blog series, Taking the Next Step Towards Supply Chain 4.0. In this blog, we’ll discuss the actual transition process and pinpoint concerns that will likely manifest along the way in the supply chain 4.0 journey. Industry 4.0 Overview Any introduction to supply chain 4.0 […]
Roles of the B2B Buying Journey: Understanding the Researcher
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]
[Guide] Overview: Taking the Next Step Towards Supply Chain 4.0
In the last thirty years, the logistics space has undergone massive changes. This is largely due to the industry shifting and embracing technology advancements with companies vying to remain competitive in the marketplace. The emergence of robotics and advanced analytics has enabled the supply chain sector to become more efficient and accurate. Solutions such as […]
Building a Better Buyer Journey in Manufacturing
The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]
5G: A New Frontier of Connectability
5G is here! Well, kind of. Industry-leading telecommunication companies Verizon and AT&T both initiated preliminary 5G services in late 2018. Right now the service is more about bragging rights and who can bring the technology to the table first. The important race begins now, since the technology is a reality. 5G is the fifth generation […]
Stay Connected with Perficient’s Salesforce Experts and News
Perficient is the preferred partner for brands thinking about implementing Salesforce for several reasons. We have an incredible wealth of knowledge, a passionately dedicated team, and the history and experience needed to be the true enterprise innovation leader. But keeping up with all the awesome things we’re doing can be hard! To make it easy, […]