Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]
Posts Tagged ‘manufacturing’
Roles of the B2B Buying Journey: Understanding the CSR
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]
Roles of the B2B Buying Journey: The Direct Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]
How to Embrace Change in Supply Chain with Minimal Impact
In our previous blog, Identifying Signature Supply Chain Processes and Technology, we discussed the importance of identifying the right supply chain processes and technology that make the most business sense for your organization. In this blog, we will discuss how change plays a vital part in your supply chain 4.0 journey. More specifically, how to […]
Roles of the B2B Buying Journey: The Manufacturing Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A manufacturing sales representative is an independent seller that represents manufacturers and their products, but is not a direct employee of any manufacturer. He often represents a series of complimentary manufacturers, but generally not competitors. […]
Roles of the B2B Buying Journey: The Field Service Tech
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]
Identifying Signature Supply Chain Processes and Technology
In our previous blog, Transitioning to Supply Chain 4.0, we discussed the transition process and pinpointed potential concerns organizations may encounter on their supply chain 4.0 journey. In our third installment of the guide-to-blog series, we’ll delve deeper into identifying the right supply chain processes and technology that will make the most business sense for […]
Roles of the B2B Buying Journey: The User in the Field
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]
Roles of the B2B Buying Journey: Understanding the Senior Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]
Roles of the B2B Buying Journey: Understanding the Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]
Transitioning to Supply Chain 4.0
In our previous blog, we provided a macro overview of the guide-to-blog series, Taking the Next Step Towards Supply Chain 4.0. In this blog, we’ll discuss the actual transition process and pinpoint concerns that will likely manifest along the way in the supply chain 4.0 journey. Industry 4.0 Overview Any introduction to supply chain 4.0 […]
Roles of the B2B Buying Journey: Understanding the Researcher
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]