Posts Tagged ‘Google’

The Big Bang…in Digital Marketing Since the beginning of AdWords theoretical time, ad structure for AdWords has been as follows: 25 characters in the headline, 35 characters for description line 1, 35 characters for description line 2, and 35 characters for the display URL. On May 24th, Google decided to shake up the entire digital […]

In an effort to protect consumers from “deceptive or harmful products,” Google will begin banning ads for payday loans and related products from its ad platform, as of July 13, 2016. According to the company’s U.K. blog, the ban is for loans in which the borrower is required to repay the full amount within 60 […]

Last week I wrote about three advantages of cloud-based search engines. While the future looks bright for these tools, there are still potential downsides. This week I would like to discuss three disadvantages of cloud-based search engines, as well as potential mitigations. I am not saying that you should not consider cloud-based search engines because of these reasons. […]

In a recent post, I took an in-depth look at the first of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

Chad Johnson’s recent observations on Google’s Cloud Vision API led us to start thinking of ways the image recognition software could be utilized within Adobe Experience Manager (AEM).  Automatic asset tagging immediately sprang to mind.  This solution reduces the burden on the end user in manually identifying and tagging the assets with relevant metadata.  Google’s […]

Search is part of the human condition. We are born to being inquisitive and receptive to learning. Discovery has been part of our history for as long as we’ve had historic records. For example, Christopher Columbus sailed to find something. Today, we’re now at a point where the canvas has shifted from a “sailing ship […]

Marketers are now in the business of selling experiences – not products – and the numbers that support this statement do not lie. According to a survey of more than 7,000 marketers worldwide, two of the top three digital priorities for 2016 include targeting/personalization and content optimization. Creating and delivering an exceptional customer experience is […]

The following article caught my attention this afternoon: The UX Of Ethics: Should Google Tell You If You Have Cancer? “If I’m on a park bench, and I’m next to someone, and I hear them talking about symptoms of cancer, am I obligated to turn around and tell them they might have cancer?” … artificial intelligence products […]

When Google released the Cloud Vision API last month I started to think of the interesting ways that artificially intelligent image recognition could be used.  One idea that jumped to mind was enhancing the ability to search for marketing images and stock photography in a digital asset management system. As much as companies encourage individuals to tag and annotate […]

For the first time, a computer has beaten a world champion in the game of Go.  Google’s DeepMind program defeated grandmaster Lee Sedol after a three and a half hour battle.  This accomplishment was once considered impossible, given the complexity of the game and the sheer number of permutations possible in the game. What I […]

Last year Google introduced groundbreaking image recognition technology as part of their release of Google Photos.  Deep neural networks could identify objects, people and places inside of photographs with astonishing accuracy, completely autonomously. As fascinating as this technology is, I was certain that Google would keep it locked away inside their own products like Google Photos and Google Drive […]

  According to Google, people are now performing more Google searches on their mobile phones than on their computers. This statistic reiterates the fact that all life sciences companies should ramp up their mobile initiatives to reach subjects and patients through the channels they use most.