Posts Tagged ‘experience design’

The marketer’s tool box is big and growing even larger each year. We have all heard the Capital One  “What’s in your Wallet?” commercial.  The implication is that this credit card is the one and only card you need.  During a presentation, it was mentioned that, on average, a marketer uses at least seven marketing […]

Part 1 of 2 As a usability researcher it’s important for me to stay aware and informed of guidelines for designing user interactions. Also, I want to be literate about topics within user experience design. So Dan Saffer’s book Microinteractions – Designing with Details caught my attention. His text is interesting; it focuses on the importance […]

Pretty bad and pretty funny. That’s how I’d summarize what the websites looked like for these 13 biopharma, medical device, and research organizations when they first made their mark on the World Wide Web. In honor of Throwback Thursday, we used Internet Archive’s Wayback Machine to poke fun at the companies many of us have come to […]

At the recent Adobe Summit in Salt Lake City, one of the most interesting presentations I saw was delivered by John Bollen of MGM resorts. As the Chief Digital Officer for MGM, John is responsible for supporting the guest experience through technology. During his presentation, John brought up an interesting challenge. At MGM, they realize […]

Last November, UX Magazine posted an insightful article (Experience Design in the Agency Setting) on how to properly follow an experience design process inside of an agency setting. This is something many firms have struggled with, and some continue to do, as the role and important of user experience grows in the industry. Properly planning and […]

Enlighten was acquired by Perficient Digital in December 2015. We’re thrilled the rest of the world is beginning to discover the awesomeness of Enlighten’s WhatWasThere web- and mobile-based application, which allows anyone to upload historical photos, place them precisely on a Google map, and then within Google Street View to create a near seamless melding […]

The thing you figure out fairly quickly when designing for a touchscreen device, like an iPad, is that most of the usability rules you studiously absorbed for the last 10-15 years have been flipped on their heads. The surgical precision of the point-and-click mouse is replaced by stubby-finger pinching, tapping, and swiping. Where once there […]

As a practitioner in the user experience design field, I have a foundational understanding that the way I do or think of things is not necessarily the same as others. It never ceases to amaze and inspire me when I get user feedback on an existing or proposed design and they bring things to the […]