Posts Tagged ‘digital transformation’

Here’s another example of Digital Transformation in action. In this case, I highlight Hilton’s publicly available information on the company’s huge initiative to change the hotel experience via mobile and web with a whole lot of back-end change.

In my latest post over at CMSWire, I’ve outlined a (very plausible) scenario whereby the groundswell of user preference for mobile form factors could– and perhaps, should– spell doom for the concept of the enterprise intranet.  This is “digital transformation” writ large for employee productivity. Sound a bit loony, coming from someone who loves to […]

Perficient released a snippet from a recent Digital Transformation Webinar.  This example focuses on a company that started its digital transformation, which expanded to much more than a front-facing mobile app.  

  Healthcare reform has caused the health insurance environment to become increasingly complex and competitive. This reform is driving the business-to-consumer shift with healthcare insurance exchanges and creating a competitive environment that is impacting member retention. The need for consolidated consumer information has never been more important. In fact, Salesforce recently conducted an industry survey […]

  Technology continues to disrupt almost every facet of every industry. The world has moved beyond a world of just standalone mobile devices. Consumers are connected to the “Internet of Everything”. We’ve entered into an era where smartphones are connected to everything – beacons, fitness trackers, smart TVs, LED lights, homes, cars and so much more. Welcome to the digital […]

It was a great week at IBM Interconnect with so many great sessions to choose from, activities to participate in, and networking to be had. I want to share my thoughts on one session in particular that was of interest – Carter’s “Creating a Smarter Shopping Experience”.   During the session I was reflecting on all […]

What’s the biggest issue preventing your organization from starting a digital transformation program? Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and […]

IT spending is primarily focused on technologies to run the business primarily operations. With new ways of doing business, technology platforms decide the winners and losers. Typical brick and mortar versus online stores. If you look at the CIO’s budget, more than 70% goes to operational systems, infrastructure and keeping-the-lights-on-type-of applications, and the rest is […]

Digital Transformation tends to have a slightly different meaning to different people, depending on how you ask.  Whether it’s cloud, customer experience, eCommerce, integration, CRM, digital marketing, mobile, collaboration, analytics or Big Data, most would agree, however, that digital transformation enables businesses to “see” their customers better and add value throughout the lifecycle. There’s a […]

We’ve mentioned Perficient’s Digital Transformation webinar series a couple times now here on our Microsoft blog. Last week, the series kicked off with its first session, Digital Transformation in 2015: Laying the Groundwork for Success. Perficient’s Strategic Advisors are the strategists behind the webinar series, and help our customers create and enable a digital transformation […]

Technology is constantly evolving to meet the ever changing demands of enterprises and customers. For example, we’ve seen database management move towards big data and information management, transaction processing to rules-based workflow, and document management to content-enabled case management. These innovations, through Digital Transformation, align business strategy with technology to more effectively engage with customers […]

Who’s the most important marketing person at your company? Your CMO? Someone on her team? Maybe your CEO? What about your CIO? While your Chief Information Officer isn’t likely to craft your next campaign, the impact he or she has on customer experience is becoming more direct and more critical every day. The reason is […]