In a recent article, McKinsey & Company shared the results of 20 interviews with leading executives in pharma about the “digital revolution.” Through the interviews, McKinsey sought to learn how pharma companies plan to stay ahead of inherent changes in the age of digital.
Posts Tagged ‘digital transformation’
Infographic: 8 Ways to Jumpstart Digital Transformation in 2016
Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization? How do we get started? These may be a few of the questions swirling in your heads. Our new infographic takes a […]
Riding the Digital Tidal Wave in Telecommunications
Like all industries, the digital tidal wave is quickly transforming the telecommunications industry. Thanks to digital, operators are witnessing an evolving customer journey and a significant shift in the way customers and operators engage. The customer journey is increasingly becoming multi-channel as customer interactions integrate physical, online, and mobile digital touch points throughout the purchasing journey. The […]
Importance Of Keeping Mobile Telecom Customers Happy
Ofcom, the independent regulator and competition authority for the communications industry in the U.K., recently published customer complaint data for the country’s largest telephone, mobile, internet, and TV service providers. While total customer complaints across all segments decreased between Q3 and Q4 2015, mobile was the only category to experience a rise in complaints.
3 Reasons Digital Transformation is a Business Imperative
There has been a lot of buzz across industries about digital transformation and lets be honest, the reality is that digital transformation is a business imperative. Organizations that delay transformation or ignore it altogether risk being irrelevant. According to trends analyst Altimeter, digital transformation as “the realignment of, or new investment in, technology and business […]
4 Challenges Inherent in Digital Transformation
A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level. Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation? There are four trends driving real change across industries today […]
A Digital Transformation Must: Turn Websites into Digital Hubs
Healthcare organizations are beginning to understand the value of a great website. But what makes awebsite great? For many the website is the center of the digital experience. But rather than just being a place for people to find information, websites should focus on the customer experience by being: USEFUL, RESPONSIVE and INTUITIVE. Web analytics […]
Driving Digital Transformation with a Solid Mobile Foundation
Mobile technology has infiltrated every part of modern living, enabling us to pay our bills, keep in touch with friends, and enjoy the latest entertainment. Much like desktop computers in the 1980s and 1990s, mobile devices have revolutionized work and play, creating new mediums and interactions. For innovative and engaged businesses, the popularity of mobile […]
30 Examples Of “Going Digital” In Life Sciences
In my tenure here at Perficient, I’ve contributed to a number of guides for the life sciences industry. Each one has been informative and useful, but I can’t remember ever being as excited about any of them as I am about the newest one: Life Sciences is Going Digital.
Getting Started with Digital Transformation in Healthcare
The phrase digital transformation has been a big buzz word in healthcare and across other industries. The words digital transformation likely bring two questions to mind: what is it and what does it mean to me? Although it seems like a catchphrase, digital transformation is a business imperative even for healthcare organizations. Organizations that delay […]
5 Questions You Can Ask With Santander Bank’s Mobile App
Most of us are aware of voice-enabled consumer products, such as Apple’s Siri, Amazon’s Echo, and Amazon’s Fire TV Stick. But, there’s another type of product that’s leveraging our voices to make life easier. And there’s a good chance you’re already using it. If not, it’s just a free download away: Your bank’s mobile […]
CMO.com’s State of Digital Marketing 2016 by Industry
CMO.com, which is published by Adobe, provided an infographic on the state of digital marketing by industry. Although they list only five industries, the insights presented are interesting. I have linked to the infographic on SlideShare.net below. Here are some interesting tidbits if you don’t have time to look through the infographic right now: Naturally, retailing leads the way […]