Skip to main content

Customer Experience and Design

Getting Started with Digital Transformation in Healthcare

False Positives are Enemy #1 for CDS

The phrase digital transformation has been a big buzz word in healthcare and across other industries. The words digital transformation likely bring two questions to mind: what is it and what does it mean to me? Although it seems like a catchphrase, digital transformation is a business imperative even for healthcare organizations. Organizations that delay transformation or ignore it will risk becoming irrelevant.

What is Digital Transformation?
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.”

What does it mean for Healthcare Organizations?|
The technology and market research firm Forrester believes all companies will become digital predators or digital prey by 2020. Furthermore, as consumers in other industries like retail, patient and member demands are escalating and their customer experience expectations are based on the experiences that companies like Amazon are providing. Today’s competitive markets demand that organizations evolve faster, become more efficient, and focus on memorable customer experiences.

Perficient has been helping organizations, including healthcare leaders like Blue Cross Blue Shield, Presbyterian Healthcare Services and Kaiser Permanente with their digital transformation initiatives. Interested in learning more about how to get started with digital transformation? Download our first guide in our digital transformation series, Laying the Groundwork for Success. Be sure to check out our other complimentary digital transformation guides and resources here.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

More from this Author

Follow Us