Customer Experience and Design

A Digital Transformation Must: Turn Websites into Digital Hubs

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Healthcare organizations are beginning to understand the value of a great website. But what makes awebsite great? For many the website is the center of the digital experience. But rather than just being a place for people to find information, websites should focus on the customer experience by being: USEFUL, RESPONSIVE and INTUITIVE. Web analytics ensures this is possible and provide actionable and meaningful information necessary to improve the customer experience. Web analytics provide measurements around which pages are most important, how people are using the website and which people are using the website.

Websites are successful when they transform into content-rich hubs of communal activity and sources of lead generation that encourage customers to stay and engage. They provide searchable, findable, valuable content that educates and informs visitors. Turning websites into digital hubs is one of the components to laying the groundwork for a successful digital transformation.

Turning websites into digital hubs is just one of the components to Laying the Groundwork for a Successful Digital Transformation. To learn more about building a strong foundation for digital transformation download the first guide in our digital transformation series, Laying the Groundwork for a Successful Digital Transformation. Be sure to check out our other complimentary digital transformation guides and resources here.

 

About the Author

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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