Posts Tagged ‘digital transformation’

On the Microsoft Dynamics 365 blog, Ed Kennedy from our partner Episerver analyzes the use of Dynamics 365 combined with eCommerce platforms to improve the retail experience. He writes: “Retailers already benefit from how Microsoft Dynamics 365 integrates enterprise resource planning (ERP) and customer relationship management (CRM) into a single, cloud-based solution. Dynamics 365 has […]

Way back in 2008, Garret Camp pitched a little idea called UberCab, which eventually became Uber and went on to almost single-handedly create the so-called Sharing Economy. To say that Uber was a disruptive innovation might be one of the biggest understatements of the last 20 years. It’s disrupted the taxi business, put the auto […]

Ten years seems like a long time in the digital world.  A lot has changed and the pace of change continues to increase. More tools exist to make it easier to create a sharp looking and engaging web site. Social and mobile channels have had huge growth beyond anything imagined.  We can better measure what’s […]

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

Reputation Institute, a research and advisory firm that focuses on tackling and analyzing the reputation of companies worldwide, released its annual ranking of the most reputable U.S. banks. According to the report (and a basic understanding of human nature!), a company’s reputation has an effect on: Customers buying your products and services Policymakers and regulators […]

APIs and microservices are two key pieces to succeeding in the digital economy. Their ability to fuel innovation, scalability, and agility in the face of changing customer expectations make both popular approaches to integration to fuel digital transformation initiatives. However, both are fraught with challenges in implementation and execution. While APIs and microservices hold huge […]

Over the years, customer experience has seen a gradual evolution, moving from static to dynamic experiences. What started as toll-free phone numbers, mail-in surveys, and customer insight groups has transformed into the world of social media, where anyone can share their opinion to a large audience. For some organizations, the emergence of new media has […]

In our last API blog, we highlighted Apigee’s survey in their 2017 State of APIs Report. After collecting the experiences of several hundred customers, the API management firm outlined the characteristics of a successful API program, highlighting the need for scalability, digital ecosystems, and the right industry. While each organization attacks the market differently and […]

When it comes to patient engagement half the battle is understanding what the patient expects and the other half is meeting (or exceeding) those expectations. Patients, as consumers in other industries have rising expectations. And with technology rapidly changing the consumer landscape the demands of patients will continue to evolve. The healthcare consumerism movement has […]

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

I had the pleasure of attending an Adobe Café in NYC earlier last week. The Cafés are a series of workshops Adobe is hosting for its partners. This one in particular was specifically geared towards business development in the financial services industry. Christopher Young, director of industry strategy and marketing for financial services at Adobe, presented some great statistics […]