Posts Tagged ‘digital marketing’

This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of […]

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

Almost one year ago at IBM Connect 2013, IBM showed some advanced marketing integration with IBM WebSphere Portal.  The demos showed marketers easily customizing portal pages with targeted content based on market segmentation.  Some of the features demo’d last year have slowly crept into the product. Today, though, IBM announced a much better integration between […]

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]

Digital marketing is typically divided into three major areas: Paid media, Earned media and Owned media. Paid media involves any traffic medium that is paid for, like paid search ads or display ads. Owned media is the channel that the company owns. For example, the company website, social media accounts, or any publications they put […]

2013 proved to be the year of where keyword data died, the knowledge graph exploded, and link building became a bad word. With major algorithm updates like Penguin and Panda rolling out constantly and brand new algorithms like Hummingbird in full force, digital marketing has truly changed forever. Here’s a look into what you can […]

CMSWire and a peer from our Portals and Social Business practice both shared a pretty cool infographic from Gartner that illustrates the need for CMO and CIO collaboration to define an organization’s digital direction. I thought I’d put it into context though for the financial services industry with a brief post. The topic of customer […]

Last week on the MARTA in Atlanta, Georgia I sat next to a poster advertising business courses at Herzing University.  Having never heard of it, I looked it up to find that it is a for-profit establishment, as opposed to a traditional research university, which may in-part explain the approach they took.

Melody SmithJones (@MelSmithJones) has a great article on the newest evolution of Digital Marketing.  No, it hasn’t flatlined. Instead it’s matured to the point where digital marketing is marketing.   Here are the points he was making in summary: The average amount of time consumers spend with digital media every day could surpass television viewing […]

Today I herald to you from my hometown of the Queen City (otherwise known as the midwestern gem of Cincinnati). In the business world Cincinnati is often known as the “Home of Procter & Gamble”. However, it is also home to an even more important, and oftentimes more surprising, business engine. After New York City […]

Having recently come from the retail side of the world, I’ve been involved in a lot of debates around 3rd party marketplaces and the pros and cons of Amazon. Ebay never seemed to get its fair share of attention during these conversations, but that seems to be changing, and changing fast. E-commerce execs and marketing […]

@lizasisler pointed me to the Forbes Article on Content Marketing trends.  Jayson DeMers provides a pretty good analysis on the trends and why you should pay attention to them. I like articles like this because they focus on how important value add content from blogs, twitter, etc can drive people to your site and eventually […]