Almost one year ago at IBM Connect 2013, IBM showed some advanced marketing integration with IBM WebSphere Portal. The demos showed marketers easily customizing portal pages with targeted content based on market segmentation. Some of the features demo’d last year have slowly crept into the product.
Today, though, IBM announced a much better integration between WebSphere Portal and IBM’s Enterprise Marketing Management (EMM) products. Through EMM products, marketers can create and manage campaigns, segments, etc. Now these new EMM Portlets will allow marketers to select a location on a portal page where marketing content will appear and then pick the rules to apply to this content.
I’m sure that IBM will be showing this new integration off at IBM Connect 2014 in Orlando this month. If you get a chance to go and see a demo, let me know what you think. I’ll be there and hope to see it live.