Digital Transformation

IBM WebSphere Portal adds enhanced marketing features

Almost one year ago at IBM Connect 2013, IBM showed some advanced marketing integration with IBM WebSphere Portal.  The demos showed marketers easily customizing portal pages with targeted content based on market segmentation.  Some of the features demo’d last year have slowly crept into the product.

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Today, though, IBM announced a much better integration between WebSphere Portal and IBM’s Enterprise Marketing Management (EMM) products.  Through EMM products, marketers can create and manage campaigns, segments, etc.  Now these new EMM Portlets will allow marketers to select a location on a portal page where marketing content will appear and then pick the rules to apply to this content.

IBM Marketing Center Image

Image Source: IBM

The new EMM portlets are available in IBM’s Solutions Catalog here: http://ibm.co/1hVPfcD.  Documentation can be found here: http://ibm.co/1e99f8p.

I’m sure that IBM will be showing this new integration off at IBM Connect 2014 in Orlando this month.  If you get a chance to go and see a demo, let me know what you think.  I’ll be there and hope to see it live.

About the Author

Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.

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