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Digital Transformation

Digital Marketing is Dead?

Melody SmithJones (@MelSmithJones) has a great article on the newest evolution of Digital Marketing.  No, it hasn’t flatlined. Instead it’s matured to the point where digital marketing is marketing.

  Here are the points he was making in summary:

  • The average amount of time consumers spend with digital media every day could surpass television viewing this year.
  • As a result, as the world’s largest advertiser, P&G now spends more than 1/3 of its U.S. marketing budget on digital media.
  • P&G is now focused on launching some ad campaigns in the digital sphere rather than following up traditional marketing with a digital component as an afterthought.

Melody has a lot more data points and a great setup for the conversation so go see the whole post.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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