Posts Tagged ‘Digital Experience’

The healthcare landscape is evolving and there is an enormous amount of pressure on health plans to significantly improve the quality of services they offer. In today’s healthcare ecosystem health plans must deliver an exceptional and personalized member experience and focus their efforts on member engagement and satisfaction. This is no longer an option – […]

In our last API blog, we highlighted Apigee’s survey in their 2017 State of APIs Report. After collecting the experiences of several hundred customers, the API management firm outlined the characteristics of a successful API program, highlighting the need for scalability, digital ecosystems, and the right industry. While each organization attacks the market differently and […]

Earlier this year during the Super Bowl, IBM and H&R Block teamed up to tell the story of how filing for taxes will change with the integration of new artificial intelligence like Watson. With successful use cases already across retail, food, healthcare, and science, the viewer learns that with Watson and H&R Block, families will […]

As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]

Modern organizations face numerous pressures in the area of customer experience, including rising customer expectations, organizational velocity, and the abundance of customer data. Any misstep in managing the strategy and execution behind these business elements could result in lost revenue and positioning in the market. With digital transformation at the forefront of organizational priorities in […]

B2B customers are changing the game of digital commerce. Some call it the “Amazon Effect,” but buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. They expect seamless, omni-channel experiences, accurate and detailed product and inventory information, one-click purchasing, and 24/7 self-service access. […]

The way you reach out to your consumers has changed considerably over the past few years to include online channels like social media, email lists, and customer portals. How you have told your brand story over these channels is indicative of your brand’s success as well. According to Gallup, two out of every three purchasing […]

The industry is all a-buzz with digital engagement initiatives for patients, but let’s not forget about clinical subjects and even site personnel. They’re technology consumers, just like the rest of us, and they crave clinical trials that are simple, easy, convenient, and engaging. As an advocate for sites and subjects, Perficient just published a guide […]

In this blog I’ve taking some liberty to extend the general definition of full stack, in order to describe a system architecture that lends itself well to full stack development. With the emergence of micoservices as an alternative to monolithic applications and service-oriented architectures; there is need to elaborate in more depth on an architectural […]

As a marketing manager at Perficient, I have the unique opportunity to work on the latest and greatest in technologies. For my role specifically, I straddle the latest innovations in Cloud and DevOps in addition to portal and collaboration technologies. Both industries are uniquely positioned to support each other to enable organizations to work collaboratively […]

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

Adobe’s Irina Guseva and Cedric Huesler presented this session at Adobe Summit 2017.  These innovations are coming out in version 6.3, which is due sometime in April 2017. Without further ado, here are the top 10: All you need is a plan – there are so many parts to AEM and the number of people […]