Posts Tagged ‘Digital Experience’

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

In a recent report, Forrester named Perficient Digital one of the “57 biggest and most important digital experience service providers.” The report, Vendor Landscape: Digital Experience Service Providers, 2017, aims to help companies navigate the market of digital agencies and consultancies, by focusing on the top players. Nine of 10 companies turn to digital agencies, consultancies, […]

Sometimes, the best business ideas don’t come from within, but from your most engaged and raving fans. After all, since the customer is buying the product, shouldn’t they also have some say in what they are thinking about purchasing? Enter crowdsourcing, a term created by Jeff Howe back in 2006 to describe the act of […]

Buyer personas are a crucial component of the buyer’s journey. After all, the lack of proper targeting means that those whom you actually want to see your services and products will likely be seeing those of your competitors. Developing a buyer persona takes work and requires buy-in from your engineering to your sales team. In […]

The healthcare landscape is evolving and there is an enormous amount of pressure on health plans to significantly improve the quality of services they offer. In today’s healthcare ecosystem health plans must deliver an exceptional and personalized member experience and focus their efforts on member engagement and satisfaction. This is no longer an option – […]

In our last API blog, we highlighted Apigee’s survey in their 2017 State of APIs Report. After collecting the experiences of several hundred customers, the API management firm outlined the characteristics of a successful API program, highlighting the need for scalability, digital ecosystems, and the right industry. While each organization attacks the market differently and […]

Earlier this year during the Super Bowl, IBM and H&R Block teamed up to tell the story of how filing for taxes will change with the integration of new artificial intelligence like Watson. With successful use cases already across retail, food, healthcare, and science, the viewer learns that with Watson and H&R Block, families will […]

As an elementary school student more than 20 years ago, one of my assignments was to raise money for the class through magazine subscriptions. Though our teachers no sales training, the accepted method for converting potential customers was to walk door-to-door or ask our parents to introduce us to interested friends. When sales were tallied […]

Modern organizations face numerous pressures in the area of customer experience, including rising customer expectations, organizational velocity, and the abundance of customer data. Any misstep in managing the strategy and execution behind these business elements could result in lost revenue and positioning in the market. With digital transformation at the forefront of organizational priorities in […]

B2B customers are changing the game of digital commerce. Some call it the “Amazon Effect,” but buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. They expect seamless, omni-channel experiences, accurate and detailed product and inventory information, one-click purchasing, and 24/7 self-service access. […]

The way you reach out to your consumers has changed considerably over the past few years to include online channels like social media, email lists, and customer portals. How you have told your brand story over these channels is indicative of your brand’s success as well. According to Gallup, two out of every three purchasing […]

The industry is all a-buzz with digital engagement initiatives for patients, but let’s not forget about clinical subjects and even site personnel. They’re technology consumers, just like the rest of us, and they crave clinical trials that are simple, easy, convenient, and engaging. As an advocate for sites and subjects, Perficient just published a guide […]