Posts Tagged ‘Digital Experience’

Every Fall, the calendars of marketing managers across the country fill up with invitations to conferences and trade-shows. Lured by the promise of sales, networking, swag bags, and more, many of these conferences bring together industry professionals to push forward thought leadership, new products, and ideas. Planning a conference is hard work, requiring the collaboration […]

The seventh (and final!) of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Culture. Even though it comes at the end, numerically, if you look at the diagram, it leads right back into strategy and the rest of the dimensions. That’s because it’s culture that actually keeps the CX wheel […]

The sixth of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Measurement. For those of you who have been with me through the previous five (and the other posts in the series before that), thank you! We are in the home stretch of translating Perficient Digital’s 24-page CX guide to […]

The fourth of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Enabling Technologies. No matter how great your first three dimensions are (customer insight, strategy, and design process), without the right technology and surrounding business processes, you won’t be able to bring anything to life. CX Technology Selection Selecting the […]

As we head into the late stages of 2017, the year has proven to us that digital transformation and experience strategies are top of mind more than ever for organizational executives. Whether it’s the challenge of overbooking airlines or retail’s continued transformation at the hands of eCommerce, change is on the way and it isn’t […]

Digital experience solutions continue to evolve as IT and CMO departments merge in their efforts to create customer-obsessed experiences. With 2018 just around the corner, making sense of all the innovations will help your company get a head start over the competition. We’ll be at Liferay’s Annual North America Symposium this year, held in Austin, […]

Once the governance piece of portal design is complete, it is time to move into designing the customer portal. What you do in this part of the process is important since your end users will be the ones directly benefitting. No matter what type of community you’re trying to build, there are a few basic […]

Portal management is a key to delivering an effective digital experience. Studies have repeatedly demonstrated that if users are dissatisfied with their portal experiences, they go elsewhere. As a result, portal architects must not only take into consideration the look and feel of a portal, but also the governance that keeps it running like a […]

Mastering the digital customer experience remains top-of-mind for companies across all industries. According to Forrester, nine of 10 organizations work with outside vendors to implement (i.e., strategy, design, technology) their digital experience programs. Fortunately for you, and us, Forrester recently released its list of “the biggest and most important digital experience service providers.” Perficient, along […]

In a recent report, Forrester named Perficient Digital one of the “57 biggest and most important digital experience service providers.” The report, Vendor Landscape: Digital Experience Service Providers, 2017, aims to help companies navigate the market of digital agencies and consultancies, by focusing on the top players. Nine of 10 companies turn to digital agencies, consultancies, […]

Sometimes, the best business ideas don’t come from within, but from your most engaged and raving fans. After all, since the customer is buying the product, shouldn’t they also have some say in what they are thinking about purchasing? Enter crowdsourcing, a term created by Jeff Howe back in 2006 to describe the act of […]

Buyer personas are a crucial component of the buyer’s journey. After all, the lack of proper targeting means that those whom you actually want to see your services and products will likely be seeing those of your competitors. Developing a buyer persona takes work and requires buy-in from your engineering to your sales team. In […]