The way you reach out to your consumers has changed considerably over the past few years to include online channels like social media, email lists, and customer portals. How you have told your brand story over these channels is indicative of your brand’s success as well. According to Gallup, two out of every three purchasing decisions made are due to emotional factors, which can include the amount of time they spend engaging with your message.
IBM understands these trends and has released IBM Connections 6.0, the latest edition of their social and content management platform designed to help customer-centric brands reach their audiences. The new Connections platform includes a variety of new updates including:
- Community Customization Features: Advanced community customization features provides owners a variety of new options, including rich-text (HTML) editing, modern layouts, customizable layouts, and the ability to start up and shut down communities faster.
- File Management: Content is the key to any successful community and IBM has delivered in Connections with new file management capabilities. File users can synchronize files from their desktop to their Connections installation while larger communities can take advantage of IBM Cloud Object Storage for adaptable and flexible needs.
- Easier to Use Interface: Finally, end-users can enjoy an easier to use interface that brings updates front and center. These include the ability to group community members, receive suggestions for people to connect with, and filtering content.
These are some of the features included in the latest edition. You can read up on the other features at the IBM Connections website.
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