Posts Tagged ‘Data’

Data is one of THE most important factors when it comes to strategy and marketing. Data helps to inform the plan for engaging and delivering the best customer experience through digital channels and assets.

What is important to you?  That is an important question and your answer(s) to it usually defines how you live your life.  But what about “What is important to you professionally in your career?” Do the answers to that question define how you work, where you work, and what you do with your work?  With […]

Let’s be honest, we all get them. Some come from our team members, some we even set up ourselves, but after a while, they are ignored and turn to noise. What am I talking about? I’m talking about emailed reports. More specifically routine emailed reports that come because you are afraid to miss out on […]

What is behavior and how can we use it to make informed decisions for strategy and marketing? Let’s take a look.

Simplicity is the ultimate sophistication. – Leonardo da Vinci Simplicity is a very important strategy as people are thinking of designing their modern data platforms. Design is often a complex task, so I recommend applying strong design thinking to simple goals as you lead your data architecture teams. I have stood before many architecture review […]

Recently, at Informatica World 2019, I heard the importance of data platform in building AI capabilities for the organization. What is interesting is that Informatica, known for their products delivering the “Switzerland of Data”, is now using AI capabilities to enhance their own suite of products with CLAIRE capabilities. In further exploring a few other […]

Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]

This is a continuation of my Data As Experience Series. My last post in this series focused on Context. In this post, we will discuss a process of designing for the user experience. Designing for The User All too often, I see a report designer think more about how to make a report grab the […]

Coveo Impact is where customers and partners come together to share and learn how AI-powered search provides real business value. This year the cognitive search-focused conference will be held in San Francisco May 22-24, 2019. The Coveo Impact 2019 agenda is packed full of educational sessions that focus on how to improve relevance to support […]

Most businesses today wouldn’t know what to do without their customer relationship management (CRM) system. Increasingly, most wouldn’t know what to do without their cloud-based CRM system specifically, either. It is this reliance that shows how important modern CRM systems are to customer care. The way in which businesses have used CRM systems have changed, […]

The following blog comes from an interview with Perficient’s Strategic Advisors Consulting Managing Principal, Michael Porter, and is part of a series on cloud trends with experts from within Perficient. Cloud usage today has gone from a step pursued by bleeding edge innovators to a normal part of everyday business. Indeed, many companies now follow […]