In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]
Posts Tagged ‘customer experience’
Embedded Finance: Bolstering Brand Experiences
In the first blog in this series, Getting Started On Embedded Finance, we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to […]
Getting Started On Embedded Finance
Many clients have been asking about embedded finance, and as every schoolteacher knows for every person who asks a question, there are at least 10 others who have a question but are afraid to ask it. For both the questioners and those afraid to question, we at Perficient thought we would provide some background on […]
Custom JavaScript Sitecore Fields
Introduction Custom fields are a powerful tool for extending functionality and improving ease of use. This article will explore creating, organizing, and implementing custom JavaScript Sitecore fields with an iframe. By using an iframe to load a separate HTML document, you can cleanly contain all of the necessary CSS, JavaScript, and HTML files. We’ll walk […]
Journey Science – The Next Frontier in Data-Driven Customer Experiences
General Webinar Transcript Welcome, everyone, and thank you so much for joining us today. I’m Sarah Dwiggins, I’m a Marketing Manager for Perficient and I’m excited to be moderating today’s webinar. Journey Science, the Next Frontier in Data Driven Customer Experience. Let me give you a quick overview of Perficient. Perficient is a Global Digital […]
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]
Justin Racine Named a CMSWire Contributor of the Year
Perficient’s Director of Commerce Strategy Justin Racine was recently named one of CMSWire’s Contributors of the Year. CMSWire is one of the leading communities of CX professionals, whose goal is to advance its members via high-impact knowledge. The Contributor of the Year recognition is awarded to authors whose articles greatly resonated with the CMSWire community […]
Empowering Your Financial Advisors With Salesforce
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]
Ensuring a Smooth Go-Live with a Cutover Plan
Project go-lives can be intense and take hours or even days. Following a detailed plan can streamline your go-live to help avoid a rollback and allow everyone to shut their computers as quickly as possible. Let’s discuss how to create a solid Cutover Plan to set yourself up for success. Why a Cutover Plan? First, the […]
Bridging the gap between data and human-centered design
With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]
4 Ways Financial Institutions Can Help Their Customers Navigate Inflation
Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]
Does Headless Commerce Belong in Your Technology Stack?
Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]