Posts Tagged ‘customer experience’

Have you heard of omnichannel retail? If not, you’ve probably experienced it. In today’s market, retail businesses must provide their customers with a seamless shopping experience from online to in-store so that they can turn browsers into loyal buyers — and do it faster than the competition. Many retailers have been able to leverage Salesforce […]

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

  Black Book Research recently recognized Perficient for the highest client satisfaction in Connected Health Solutions and Health Systems Integration. Perficient’s nationally recognized health sciences practice provides industry thought leadership, strategic consulting, and pragmatic technology solutions that help healthcare organizations transform and evolve with today’s consumer demands. Our integrated and innovative solutions help healthcare organizations […]

At IBM Think (#think2018), David McBride, director of Product Management, Watson Customer Experience Analytics at IBM, and Sharon Nei, senior product manager at IBM Customer Experience Analytics, spoke in the session, “Watson Customer Experience Analytics: Know Your Customers Better Than They Know Themselves.” The program and offering managers gave insight into what’s coming with Watson Customer Experience […]

While innovation thrives and the “regulatory environment seems favorable to consolidation,” according to John Legeras, CEO of T-Mobile, obstacles persist. Through transformational initiatives, companies must remain diligent in setting and meeting their business and enterprise priorities so they remain competitive. Minimizing operating expenses through better cost-management activities, investing in new technologies, and redesigning processes will […]

Innovation in healthcare has become a trending topic in today’s world, with payers, providers, and patients expecting the same level of ease and access from their healthcare systems as they’ve come to expect across other essential services. With the technology driving efficiency in nearly every other aspect of our day-to-day lives, it is long overdue […]

In my previous posts, I’ve talked about the micro-moments that lead home furnishings customers to visit retailers’ websites and stores, as well as the importance of providing a seamless experience between your online and offline brand presence. I also pointed out the value of websites providing accurate product information and visual configuration tools to drive more home […]

While operational efficiency is critical when it comes to running a lean and profitable business, it is closely intertwined with the customer experience. For example, better processes along with front- and back-end systems can lead to faster and more effective customer service. It can also lead to better and faster delivery of products and services. […]

In my last blog, I talked about the importance of capitalizing on your home furnishings customers’ micro-moments – those “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments that drive us to our smartphones. I also pointed out that, while many customers start interacting with your brand online, they expect to have a smooth, consistent experience at each interaction they […]

How is your company’s transformation going? Thought I’d ask, since it seems just about everyone is transforming their organizations these days — or at least talking about it. In fact, talk (and search) of “digital transformation” has been steadily rising since early 2014, when this phrase started moving up the charts. And like it or not, […]

According to eMarketer, the number of people around the world accessing the internet using smartphones reached 2.39 billion in 2017. These mobile users are spending hours each day on their phones, completing tasks, and consuming media in a highly customized environment of apps they have chosen to download and regularly interact with. Brands are trying […]

Anybody with a smartphone in their pocket has probably experienced a micro-moment. In fact, you’ve probably already experienced a few today and you may not have even noticed. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or […]