Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]
Posts Tagged ‘customer experience’
4 Critical Elements for a Successful Hospital Gift Store Website
The foundations of every online hospital gift store website are critical to getting right in order to offer an enhanced experience and to support online conversion that leads to an increase in revenue. A digital experience that is easy to use and navigate, with a secure checkout process, offers immediate confirmation email and online support […]
Essentials for Your Digital Strategy: Embracing the Mobile Evolution
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Mobile technology – and the role it plays in our lives – continues […]
Looking for a Consultant? Read This!
Having a hard time choosing a consultant or vendor? Here are some top things to look out for — as told by consultants.
Overcome Common Problems Launching a Hospital Gift Store Website
Healthcare providers that have a retail gift store on their medical campus most likely manage with limited access to dedicated resources and frequently leverage volunteers to serve in their gift shops, assist customers with merchandise questions and support, and complete sales transactions. The thought of expanding operations to offer both a retail store and an […]
Customer Loyalty vs Customer Experience
I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]
Essentials for Your Digital Strategy: Be Grounded in Your Mission
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Every single customer interaction with your brand has an impact on sales, retention, […]
Headless Commerce with Adobe: Enterprise-Level CX
Businesses are constantly looking for new ways to provide elevated customer experiences while using technology to support both internal and external operations. They want to innovate and scale their efforts quickly, without process disruptions or data jeopardization. That’s why more and more organizations are turning to a “headless” commerce approach to connect content touchpoints across […]
HCL’s Commerce Platform Philosophy
This week I, along with other thought leaders, had a chance to sit down and talk with Gary Schoch, HCL’s global GTM head for their newly acquired Digital Commerce platform (formerly IBM’s WebSphere Commerce). Gary discussed HCL’s perspective on the product and why HCL acquired the platform. He also spent time discussing the philosophy HCL […]
Essentials for Your Digital Strategy: Infuse AI in Customer Experience
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]
Implementing Chatbots in Financial Services
Previously, I discussed chatbot technology in the financial services industry. This post outlines the benefits of implementing chatbots to enhance the customer experience. Many firms begin their foray into chatbot technology by replacing or augmenting internal service desks. Functions such as information security password resets, IT software installation requests, and HR inquiries are typically the […]
Twilio Flex Powered by Perficient will be the Buzz at Signal 2019
If you are headed to sunny San Francisco next week for Twilio Signal 2019, get ready for an action-packed adventure of networking, learning and discussions. As you “explore the intersection of technology, innovation, and communications”, you’ll want to check out Perficient’s Visionary Booth (V1) in the expo hall. Our experts will showcase a custom dashboard […]