Posts Tagged ‘Content’

“I just don’t know why someone would choose us over a competitor.” It’s a statement we’ve heard from many healthcare marketing professionals when we ask them what makes them stand out from other organizations in their service area — in essence, asking them to identify their value proposition. That’s a real problem, because healthcare consumers […]

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

As we know, many users don’t actually read your healthcare content. Instead, they scan it. They’re scanning for the action that’s relevant to their journey, such as how to schedule an appointment, a phone number or a web form. And, frankly, that’s what you want them to do — to convert. To do that, you […]

Previously I presented a common situation where an engineering team might push for Headless AEM and covered why, in my opinion, a Hybrid solution is a better approach.  I discussed how Content Fragments, Experience Fragments, and Sling Model Exporters are used in combination to deliver the Headless side of the AEM experience.  In case you […]

Content Hub ONE developers did a great job in such a short time. However, from my point of view, there are a few issues that make it hard to use this platform in its current stage for commercial usage. Let’s take a look at them. Content Part 1: Mastering Content Part 2: Developing Client App […]

In the previous post, I crafted two content types and created records for home pages and each specific whisky item from my collection, populating them with actual data. Now let’s create a client “head” app to consume and display that content from Content Hub ONE tenant. Content Part 1: Mastering Content Part 2: Developing Client […]

Many projects need to import data. I have found it to be a painful process every time. Each import is custom and requires custom code. There are parts of the process that are the same each time (connecting with source data, reading data, creating a new item, avoiding duplicates, updating existing items). I wanted to […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

We’re proud to announce Optimizely has recognized Perficient as the 2022 Solution Partner of the Year. The award recognizes the top-performing partner that has demonstrated outstanding business performance and excellence in the sales and delivery of Optimizely solutions. Perficient made the most significant contributions to the success and growth of Optimizely during 2021 in North […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

Coveo announced its 2022 inductees for the Coveo MPV (Most Valuable Professionals) Program. 31 MVPs from across 22 companies were selected including four of Perficient’s search and content experts. The MVP program is a celebration of the success-drivers around Coveo’s ecosystem and recognizes individuals for their expertise and invaluable contribution to that ecosystem. So, What […]