Posts Tagged ‘CMO’

Digital is changing industries, and an engaging and compelling digital experience is now a must in healthcare. The web is one of the most powerful tools available to connect with current and future patients, but even beyond this, it’s critical for organizations to engage with patients and members through a cohesive, multi-channel, and personalized experience. […]

  Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. 

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

  CIO, a leading news source published by IDG Enterprise and geared towards IT leaders, announced their list of the top 100 companies who “have distinguished themselves by creating business value through the innovative use of technology.” The magazine also selected five CIOs for the 2015 Hall of Fame. One of the five happens to […]

  The Merck Manual, first published in 1899 and one of the most widely used and comprehensive set of medical resources for professionals and consumers, has finally decided to stop printing paper versions of the book. Editor-in-Chief of The Merck Manual, Dr. Robert S. Porter, summed up their motivation for the transition nicely: “There will […]

We’ve been talking about how digital transformation is essential to success in the future. Harvard Business Review Analytic Services and Redhat recently published a study that shows digital leaders are more likely to be successful than followers or laggards.  Here are a few key points from the study: Digital leaders are more likely to have […]

Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]

Dion Hinchcliffe has a very interesting article on IT’s role in Digital Transformation.  He makes the case that to date, IT hasn’t understood the need for digital transformation or the effort necessary to undergo a large set of changes demanded by it.  His data is compelling: Specifically, the change needed today is to shift out […]

Dion Hinchcliffe has a very interesting article on IT’s role in Digital Transformation.  He makes the case that to date, IT hasn’t understood the need for digital transformation or the effort necessary to undergo a large set of changes demanded by it.  His data is compelling: Specifically, the change needed today is to shift out […]

We’ve heard a lot about Chief Marketing Officers in the last few years.  With Digital Transformation at the top of many CEOs minds, the CMO role has gained prominence and power.  Of course with that prominence, comes increasing scrutiny.  Matt Langie wrote a story on CMO.com about the pressure CMOs are facing due to the […]

I saw this article – 10 Questions To Ask Before You Hire A Digital Transformation Consultant – on CMO.com and thought it would be interesting from a Digital Transformation consultant’s point of view. The author, Jon Bains, correctly identifies that it can be difficult to know who to trust when you need to engage somebody […]

Digital technology is an active disruptor for marketers today and it’s leading to a great customer experience transformation. This rapid change is due in part to today’s customers having more choices, are better informed and are more empowered than ever before. As noted in our recently published guide on customer experience transformation, the rising trends […]