Posts Tagged ‘advertising’

  I’m sitting at my desk thinking to myself: Why don’t I see many ads trying to recruit patients for clinical trials? “Many” is actually an overstatement. I rarely see them. Anywhere. And that’s a problem. I’m fairly healthy, but I have some issues. I’m slowing balding. I suffer from heartburn. Sometimes, I have debilitating […]

  In case you missed the headlines in the last few days, the FDA issued a Warning Letter to Duchesnay over Kim Kardashian’s Instagram post promoting Diclegis, the pharmaceutical company’s drug for “the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management,” commonly known as morning sickness. 

Quit with the boring pharma TV ads. I can’t remember the last time I saw one – well – that I remembered. Until now, out of the red corner…Valeant. Just imagine the jubilation Valeant is feeling right now. Alright, I’ll stop with the wordplay – at least until the middle and maybe the very end! […]

Perficient’s Sitecore team recently worked with Lamar Advertising to transform Lamar’s web presence resulting in increased customer awareness, allowing Lamar to address customer needs on both a local and national level. In addition, Lamar has experienced increased conversions, has the ability to reach, engage and educate potential customers about out-of-home advertising, and has reduced time-to-market […]

One of the hottest discussions, blogs, and topics discussed this week is LinkedIn’s email congratulating its members for having one of the “Top 1%, 5%, 10%” most viewed profiles in 2012. I, also am one of the candidates who received the email with top 5% seen below: My first impression doubted the email at face […]

I’ll admit I’m not much of a football fan. My favorite parts of the game are things like the shiny pants, touchdown shuffles, and the ingenuity of a six-legged turkey. I am, however, a fan of good advertising. Like so many fans and non-fans alike, I anticipate being able to see all the Super Bowl […]

According to comScore, over 300MM impressions are now available per month in mobile advertising on the leading inventory-rich mobile media partners such as Google, Millennial Media, Mobile Theory, 24/7 Read Media, Mojiva and Jumptap. With the gradual increase of the average time spent per day on mobile devices set to increase by 52%, it’s no […]

Valeria Arguello on our sister Spark Blog has a short post on LinkedIn ads that was interesting in that LinkedIn gives your far more targeting and more information on who looks at your ads.  I won’t repeat everything she has to say but so click through for the entire post.   And now…my favorite features: […]

Can digital video advertising be the new :30 spot? Can a web series become the hottest Primetime show? Sound completely crazy? Both scenarios may be closer to reality than you think. YouTube is vying for TV dollars as digital advertisers wait with baited breath to find out if the company is introducing a new genre […]

Enlighten was acquired by Perficient Digital in December 2015 Demand-Side Platforms (DSPs) are changing the way that digital media buyers plan, track and price based on online ad inventory with display impressions aggregated across multiple ad exchanges. Most benefits accrue to medium to large advertisers who invest in “targeted reach” media as part of a […]

The mobile phone is quickly becoming the new must-have accessory as consumers start to treat their smartphones as a virtual extension of their bodies. For most of us, if we’re honest, the smartphone is quickly replacing our short-term memory, but that’s another topic for another day. It’s no surprise with smartphones accounting for 40% of […]

Ah, yes, the classic icebreaker! Whenever you’re meeting someone for the first time, particularly in a social setting, the conversation quickly turns to careers when someone, desperately seeking for some means of extending the conversation and making a connection, inevitably asks, “So, what do you do for a living?” It’s also the question that has […]