Posts Tagged ‘Adobe Marketing Cloud’

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

Adobe is taking their industry-leading customer experience suite to Microsoft’s Azure cloud offering.  It’s been a few weeks since that announcement made the news, and it’s still a big deal.  Here at Perficient, we’re home to award-winning consulting practices in both Adobe and Microsoft solutions, so as the dust begins to settle, it only makes […]

Email has been a part of our lives for a long time. Once searching the web and email communication were embraced by the masses, marketers quickly capitalized on this opportunity – a way to establish direct, personal communication with their customers! Of course things have evolved since the early days – brands have to make […]

This is the question that keeps marketing leaders up at night. It’s easy to compile a report that includes vanity metrics –  page views, blog comments, impressions, downloads, and click-through rates. However, to move your business forward and demonstrate how your digital marketing efforts contribute to the bottom line, you’ve got to take it a […]

One common theme prevailed during Adobe Summit 2016 earlier this year — experiences will be the competitive differentiator for enterprises. To stand out among the competition, these experiences start with great content and are powered by data. Adobe is continuing to deliver on this vision for its customers and business partners. During the Shop.org conference […]

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

Change is inevitable and not easy – even when it ultimately improves your business. There’s significant change involved when adopting a new digital marketing platform (DMP). You have to re-imagine how to develop and create content, how to interact with your customers, how to create desired workflows, how to adjust to new technology and integrate […]

Actionable analytics are powerful for moving your business forward. In previous posts, we revealed the difference between vanity and actionable metrics and how to capture actionable metrics through five key features of an analytics platform. However, making the shift to applying data-driven marketing goes deeper than implementing the right platform. You also have to align people […]

Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]

“Change is the only constant.” While Heraclitus, an ancient Greek philosopher, wrote these words thousands of years ago, they still hold true today – especially in the world of digital marketing. Change is never easy, even when it can enhance your business. Several aspects to consider when adopting a new digital marketing platform (DMP) include: Re-imagining […]

A few months ago Adobe, one of our Enterprise Partners, approached our team at Perficient Digital with a special assignment. The mission, if we chose to accept it, was to create a proof of concept (POC) that highlighted the capabilities of Adobe Experience Manager Mobile for an industry vertical. “Perficient has strong experience in the […]

There are several methods to validate and debug analytic implementations using Adobe App Measurement Libraries. Over-the-Top (OTT) Providers can use the following method to validate their analytics implementation for iPhone, android, Xbox 360,  Roku and connected TVs of all kinds, and more. The web proxy is the most common method for capturing analytics requests. Using a […]