Our experts are closely monitoring eight healthcare trends that are shaping industry leaders’ strategies in 2025. And this year is especially interesting, as 2024’s U.S. election results could significantly shift healthcare policy and impact healthcare access, affordability, regulation, and innovation. As such, forward-looking healthcare organizations (HCOs) that are on-track to differentiate their brand in the […]
Posts Tagged ‘DEI in Healthcare’
The Power and Promise of Healthcare Segmentation
The saying “one size fits all,” absolutely does not apply to the healthcare industry. Consumers are flat out demanding a more tailored approach to their health care. To provide this type of more personalized and effective care and services, healthcare organizations (HCOs) need to take concentrated efforts to understand the diverse needs and preferences of […]
Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It
We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]
People of Perficient: Meet Janelle McDonald, Project Manager
I recently sat down with one of our lead project managers, Janelle McDonald. I enjoyed hearing more about her position at Perficient and the role Perficient plays in creating a more equitable healthcare industry, and I’m sure you will too. Describe your role. How do you make a difference for our clients, colleagues, communities, and […]
People of Perficient: Meet Stephanie Sterling, Healthcare Business Operations Manager
Our global colleagues bring an unmatched level of dedication, passion, and drive to every project and deliverable. Through Perficient’s industry expertise in healthcare, we can make a difference for patients, care teams, and their families. Healthcare organizations play an integral role in providing equitable access to care options, and Perficient is uniquely positioned to equip […]
A Health Equity Success Story: Building an Inclusive Patient Experience
In the post-pandemic environment, consumers are expecting a more personalized experience. The pandemic exposed long-term, unresolved health disparities, triggering self-reflection across industries (especially in healthcare) to make diversity, equity, and inclusion a priority. Our client wanted to take a proactive approach to ensure that marginalized groups were being reached adequately and equitably by its virtual […]
People of Perficient: Meet Douglas Stewart, Principal of Healthcare and Life Sciences
Douglas Stewart, principal of healthcare and life sciences, is utilizing his 20 years of healthcare experience to offer our clients the best solutions to their most complex challenges. We recently connected to discuss how he came to join the Perficient team. I loved hearing more about his background in the healthcare space and what he […]
People of Perficient: Meet Marybeth Wrabel, Payer Specialist
With robust industry expertise, our healthcare team achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their businesses. I recently sat down with one of these experts. Marybeth Wrabel is a lead of payer strategy at Perficient who applies her 20 years of expertise in the payer industry to deliver […]
Driving DE&I In Healthcare With Global Collaboration: Insights from Chennai
I recently connected with Iyappan Rathina, a delivery director at Perficient, to discuss the benefits of global collaboration, and how that collaboration contributes to diversity, equity, and inclusion (DE&I) in healthcare. We discussed how an increased demand for digital transformation in the healthcare industry is supporting a better patient experience. I enjoyed hearing his perspective […]
People of Perficient: Meet Marlana Voerster, Senior Healthcare Strategist
Perficient is a global digital consultancy transforming how the world’s biggest brands connect with customers and grow their business. With Perficient, you get experience and expertise, speed and agility, and a healthy dose of pragmatism to drive your business forward. I recently got the pleasure of sitting down with Marlana Voerster, senior healthcare strategist, to […]
People of Perficient: Meet Kayla Brown, Solutions Architect
Perficient transforms how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. I recently sat down with Kayla Brown, a solutions architect at Perficient, to learn how she promotes this transformation in healthcare. We also discussed what she values most about her job, and why she loves her team. Kayla, […]
Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America
I recently connected with one of our colleagues in Latin America (LatAm) to discuss how she participates in global collaboration, and how that collaboration supports diversity, equity, and inclusion (DE&I) in the healthcare industry. Laura Catalina Navarro Rodriguez, an account manager at Perficient, facilitates a culture of collaboration and strong communication across global teams. I […]