Perficient transforms how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. I recently sat down with Kayla Brown, a solutions architect at Perficient, to learn how she promotes this transformation in healthcare. We also discussed what she values most about her job, and why she loves her team.
Kayla, Thanks for joining me today. I’d love to start with hearing more about the day-to-day functions of your role as a solutions architect. How do you impact healthcare clients?
I work with clients to help set the overarching vision for their digital ecosystem. This is often related to their public-facing website but could also include their portal, content strategy, visual design, marketing automation platform, or some combination of those tools. I also work with clients to expand their audience’s knowledge and interaction with the digital brand.
Because I work exclusively with healthcare clients, we work to understand a consumer-centric approach within the context of a care journey, which can be intensely emotional and sensitive.
We couple consumer motivations with business and growth objectives to build an impactful future state from an internal and external perspective. A lot of my day-to-day work involves taking in client’s inputs from a variety of areas of their business and consumers; synthesizing and pulling out relevant themes as they relate to their consumer audience and helping articulate those in a clear and focused way to be leveraged in design and implementation of a given digital platform.
READ MORE: Healthcare Digital Consulting Services
What do you value most about your role, your team, and your company?
In my role: I love being able to take apart complex digital initiatives and find an approachable path to success – which looks very different for different clients.
- My team: is constantly pushing healthcare organizations to transform their businesses by empowering digital, marketing, and operational teams to advocate for business growth and transform consumer experiences.
- At Perficient: I value the breadth and depth of expertise and solutions. I am consistently amazed at the level of knowledge Perficient possesses across technologies and strategic objectives.
Perficient is an ecosystem where the sky is the limit – you are allowed to push yourself to deliver exceptionally and retain your relationships with clients far past the initial project.
EXPLORE NOW: Empowering Our People
What made you decide to work for Perficient? What makes you stay and want to do your best work at Perficient?
Personalize Your Healthcare Marketing: Crawl, Walk, Run, Fly
Strategize, execute, and grow a personalization strategy that meets healthcare consumers where they are and drives better health outcomes.
Perficient acquired my company at the very beginning of the pandemic. What keeps me at Perficient is my desire to impact change. I see tremendous growth within our practice. Working with clients to develop compressive cross-department client relationships, truly impacts measurable change.
I have an incredibly intelligent collective of colleagues who collaborate, and deliver at an incredibly high caliber, and my leaders support innovation, critical thinking, and a growth mindset.
What do diversity and inclusion mean to you, and how does this play a role in your work at Perficient?
In my own life, it is about alleviating barriers and advocating for those who battle bias. I challenge myself to promote representative diversity. I try to always analyze situations, keeping in mind how audiences without my own privilege would approach it.
With clients, the work we do with personas and journey maps highlights the difference between the approach to care and the consumer’s decision-making process. This includes thoroughly considering how the following factors could affect the language or messaging that needs to be used:
- Level of access to healthcare
- Insurance type
- First language
- Preferred pronouns
- Sexual orientation
We also think through the user experience by providing clear and unified pathways for those who might need to consume the digital presence in a different format (e.g. keyboard alternation, language translation, screen reader, etc.).
LEARN MORE: Healthcare Personas & Journey Maps Jumpstart
Healthcare Leaders Turn to Us
Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fourth largest healthcare IT consulting firm.
We bring pragmatic, strategically-grounded know-how to our clients’ initiatives. And our work gets attention – not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.
With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.
It’s no secret our success is because of our people. No matter the technology or time zone, our colleagues are committed to delivering innovative, end-to-end digital solutions for the world’s biggest brands, and we bring a collaborative spirit to every interaction. We’re always seeking the best and brightest to work with us. Join our team and experience a culture that challenges, champions, and celebrates our people.