Marketing Cloud is a B2C platform. It is a Marketing Automation and Analytic tool which delivers personalized customer engagement on every channel. It covers email, web, mobile, social, and advertising, and Marketing Cloud covers it all. Salesforce Marketing Cloud allows most of the functionality available through API. All the possible things you can achieve through […]
Throughout this past year, leading industry analyst firms have included Perficient in reports spanning a variety of topics and technologies. We believe these reports showcase how Perficient comes to the table with innovative and strategic thinking around the most timely topics. Following are some of the most recent reports where Perficient healthcare has been recognized: […]
At Perficient, you have the power to make an individual difference and a collective impact on the world. You will work with professionals, strategists, engineers, designers, and developers who roll up their sleeves and dive in to help our clients, our communities, and one another. Megan Glasow, a director on the Salesforce team based in Fargo, ND, is […]
We all know that Lightning Web Component (LWC) is one of the programming models used to build Lightning Components in Salesforce. It’s a trending technology among Salesforce developers and is recommended by Salesforce. Do you know why it is used widely? Because it is fast and lightweight. The primary purpose of using component-based development is […]
Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]
A lightning web component (LWC), a new Salesforce module increasing in popularity, allows us to bundle HTML markup and CSS styles into custom HTML elements. However, to understand and utilize an LWC correctly, we need to understand the following: How to create a basic LWC Composition and communication with events in an LWC Reactivity in […]
Salesforce provides a huge diversification in a different types of clouds for customer relationship management, i.e., CRM. Salesforce’s Customer Relationship Management (CRM) provides services on Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Community Cloud (including Chatter), Analytics Cloud. In this segment, we will focus on an overview of Salesforce Service Cloud. Salesforce based its […]
While everyone knows that companies were moving at a rapid pace to enable commerce solutions in recent years, no one could have expected the dramatic impact the global pandemic has had on businesses in the last 18 months. Businesses were quickly forced to re-think priorities for online commerce and digital enablement and were required to pivot to new channels much faster than anticipated. Manufacturers and […]
Our tagline mentions “End-to-End Digital Solutions,” as we are a global digital consultancy offering a multitude of strategy and technology services. We take pride in our consultative services and strive to be a trusted partner to our clients. An area of expertise that we have strengthened over the last decade is in ecommerce strategy and platform implementations. Perficient also has a strong Salesforce and Mulesoft practice that we have grown since becoming a partner in […]
In manufacturing, partner ecosystems create efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to accessing customer data and creating digital experiences. According to a Forrester Consulting study commissioned by Perficient, 71% of buyers can choose a dealer, distributor, or other partner after a digital-only journey. […]
In my previous blog, An Introduction to Service Cloud Voice, I provided a high-level overview of Service Cloud Voice and some key benefits a part of this offering. In this post, I will cover why Amazon Connect is the best option for Service Cloud Voice telephony and what some of the advantages and capabilties of […]
In the previous blog, we discussed the basics of Email Studio in the Salesforce Marketing Cloud. We have covered: Content creation Subscriber behavior various methods of creating lists data extensions importing all the elements required for enticing emails for different subscribers In this segment, we will see: A/B testing Interactions and Tracing of the emails […]
