Strategy and Transformation

In 2017 I wrote The Next Big Consumer Segment: People With Disabilities, predicting there would be a tremendous economic opportunity for those progressive, smart organizations serving digital accessibility. Now, two years later, it has arrived in a big way, and I heard a lot about it from our largest tech companies and their leaders at […]

This is the third in a series of blogs on the subject of cloud transformation. I wanted to start out this blog with a short story from the medical field that illustrates one of the changes that can be expected by any organization moving to cloud. The story is about the Mayo Clinic, which was […]

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

In honor of Global Accessibility Awareness Day (GAAD), we’re examining common accessibility errors and providing recommendations for fixing them. The first topic in this series: Fixing Low Contrast WCAG Success Criteria 1.4.3 – Contrast (Minimum) The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the […]

Happy Global Accessibility Awareness Day! As the global community meets to discuss and promote accessibility and inclusion, Perficient Digital is releasing a series of blogs today and over the next several weeks to discuss what we’ve seen over the past few years. WebAIM, a non-profit organization from Utah State University, recently published a report on […]

I remember an experience early in my career when I became passionate about a point of contention in a meeting (I don’t remember now what it was) that someone told me keep emotions out of it. For many years in my ascent of the towers of commerce, I practiced that approach to decision making. Like […]

Are you using Sitecore and getting lost in the P’s of personalization? Let’s explore the ins and outs of Sitecore profiling for personalization!

The following blog comes from an interview with Perficient’s DevOps Consulting Director, Sean Wilbur, and is part of a series on cloud trends with experts from within Perficient. With cloud adoption soaring, businesses are being forced to find further advancements to stay ahead of the competition. Simply being on the cloud isn’t enough. Businesses need […]

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]