Digital Marketing

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

Faceted navigation is great for users on an eCommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of our popular Here’s Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems.  Don’t miss a […]

Choosing the right CMS and technology partner can help you plan for the challenges of growing your business. Being prepared for the evolution of your customer’s expectations can give your company a sustainable competitive advantage.

If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]

Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]

When you hear you need to migrate your marketing automation platform, I would bet your first thought isn’t “Wow, I’m so excited for this!”. I am willing to bet your reaction more likely falls somewhere between anxiety and frustration. After all, the detailed marketing plan you created didn’t include this. It didn’t allow for downtime […]

Influencers have been a hot commodity in the marketing world over the last couple of years, with companies in a variety of industries turning to noteworthy people with large followings to help promote their products and services. As many marketers have learned, however, not all influencers are created equal. Whether you’re paying these individuals to […]

We’ve all been there. Received an email that starts, “[Hi, First Name],” or gotten a message on LinkedIn praising us for something we’ve never done. What we’re seeing is an attempt at fake personalization, and while it can be done at scale, it can’t be done well at scale. Instead of connecting with your audience, […]

Revelations of fake followers, fake engagement, and low ROI have rocked the influencer marketing world, and threatened to destroy what not long ago was one of the precious darlings of online marketing. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen helps you understand what went wrong with influencer marketing, […]

When it comes to handling user information, safe and secure are two practices that come to mind almost immediately. No one ever says, “Hey! Let’s open our database to the entire internet.” That would be crazy. Imagine you’re the user (this shouldn’t be hard) submitting your personal information on a website to a company you […]

Consider the following scenarios: You’ve just launched your brand new Adobe Target optimization campaign but you aren’t sure if you are seeing any campaign content. Your boss has informed you that step 3 or 4 in the Adobe Analytics daily sales funnel report has gone missed as of yesterday. The Sales team has just informed […]