Digital Marketing

We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >

As anyone in the search industry knows, landing at the top of the Google search engine results page is the grand prize of SEO. And while getting there is hard, staying there is even harder. Google is starting to optimize its search algorithms to improve the overall results and deliver the most accurate answers to […]

Mark can’t decide which yogurt is best, so he’s testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here’s Why digital marketing video series, Eric Enge reveals the results of his […]

Although social media networks like Facebook and Instagram have been major players in the advertising game for many years now, some marketers still have doubts about whether their efforts in social media are really leading to product sales, and whether social is worth the time and money they’re investing in it. But did you know […]

The concept of author authority (or “author rank”) in Google Search has a long and somewhat muddy history. To many of us, it makes sense that Google would value the “EAT” (Expertise, Authoritativeness, and Trustworthiness) of content creators in its quest to judge the quality of content. After all, wouldn’t you rather get medical advice […]

The communication between your marketing and sales teams can be compared to the sync between Marketo and your CRM. If the sync between Marketo and your CRM is not 1:1, information becomes misaligned—database sizes might not match, record information may vary, etc. It causes marketing and sales efforts to be wasted. Communication is key. Whether […]

If you are responsible for evangelizing SEO within your organization and educating colleagues on why organic search matters, this post is meant for you. It’s challenging to stay on top of the constant changes in the world of organic search. It can be equally challenging to explain SEO up, down and across the ladder so […]

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

Some doubt that social media activity can actually results in sales. But some important research says otherwise. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shows data revealing how much consumers rely on social media to make purchasing decisions, and explains how to take advantage of that.  Don’t […]

Implementing proactive monitoring of AEM web applications using Sling Health Checks and Nagios when hosting through Adobe Managed Services.

Native advertising formats are not new to the industry, but still, some brands seem reluctant to run them. A recent eye-tracking study completed by TripleLift and Chinet compared native ad placements to banner ads. The goal was to determine how much consumer attention the in-feed native ad garnered compared to a 300×250 banner ad at the same […]

As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed […]