Digital Marketing

UPDATE November 25, 2015: In mid November 2015 Google+ started rolling out a beta of a completely revamped Google+ interface. There are many changes. Among them is the disappearance of view counts from profiles and pages. (View counts still show in the “classic” desktop interface.) Google has told us that some things that dropped out in […]

Written by Nikhil Deshmukh I have a CMS but… There is a notion that a content management system will act like a silver bullet and will solve all of your content problems. While this can be true after initially starting to use your CMS, sometime down the line there will inevitably be a need for […]

Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most recent Maximize Your Social: A One-Stop […]

This session had a nice abstract that set some high expectations for a case study. Creating a dynamic platform to support global digital marketing programs? PwC and USG developed a strategic plan and roadmap to deliver an integrated solution that enables local markets to take advantage of the global investment, from digital asset management, assets […]

Thomas Boudalier, VP of Engineering for Adobe Campaign and Francois Laxalt, Senior Product Manager, both gave a session on where Adobe Campaign is going in the next little bit. While we saw some demos of a fully integrated Marketing Cloud including Adobe Campaign, we know it hasn’t been released yet.  Of course, those in the […]

Bing’s Senior Product Manager for Webmaster Outreach Duane Forrester sat down with Perficient Digital’s Eric Enge to share the order of priorities he recommends to webmasters wanting to improve their search rankings. Eric Enge: When a publisher comes to you and says, “What should I do to improve my SEO in rank well and Bing,” […]

Social TV is becoming the new norm of experiencing your favorite television shows. If you’ve noticed all those Tweets pop up on the screen during your favorite programs, you’re already well aware of the growing trend of what is now known as “Social TV.” During my first stint at South by Southwest (SXSW), many of […]

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google’s banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This […]

As a B2B marketer with a previous organization, I was tasked with consolidation of websites for my division. My CMO set the goal of having a unified brand experience for the entire company and my division was the first to adopt the “one-company” brand.  To provide a bit of context, my organization was a large […]

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

by Jay Ratkowski For any search agency, a new reality of the job includes cleaning up messes created by others.  At Perficient, we’ve had several clients hit with manual actions from Google, largely due to poor link building tactics by previous agencies.  Anyone who has been through this kind of cleanup process before can appreciate […]