Digital Marketing

There are few personal brands in the digital marketing world more powerful than that of Brian Clark. For that reason, the old cliche “needs no introduction” should apply. But just in case you’ve been hidden under an equally-cliched rock, Brian Clark is the founder and CEO of Copyblogger, arguably the best-known and most successful site […]

At ClickZ Live New York, Playboy’s Robin Zucker spoke about “Getting Real With Native: Making Branded Content Programs Work.” Her session focused on how to create high-quality branded authentic content that serves the need of promoting a brand — without having any advertising or promotional component to it at all. Robin is Senior Vice President of Marketing, […]

When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can create more problems than it solves. On today’s episode of Here’s Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Don’t miss a […]

So here is the question: Does Google scan Gmails to see URLs shared within them, and then does it use these to discover new content? There are many who adamantly maintain that they do. So the IMEC Labs Test Group decided to put that to the test. In this post, we will report our results […]

1. Put your users first and search engines second. Providing a great user experience and creating valuable content for your target audience, will positively impact your Search Engine Optimization efforts by default. 2. Best practices are just that. Even though we have several best practices for different SEO factors, if something doesn’t make sense for your […]

In this episode of Hardcore SEO, Perficient Digital Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by Eric Enge. Full Transcript: Doug: I’m Doug Haslam, senior marketing consultant at Perficient Digital. Eric: And I’m […]

The SCORE team is busy working on v1.5 and the main theme for this release is Sitecore 8. Last week I was enabling (SPEAK-ifying) our Page Editor ribbon extensions and this post is a collection of thoughts and tips that I gathered along the way. Moving Parts [su_note note_color=”#fafafa”]There’s a lot of moving parts and […]

At Adobe Summit, Ben Tepfer, Mickael Bentz and Urosh Pajic talked about how Adobe has integrated Experience Manager with Adobe Campaign. Too often a company’s campaign system is totally separate from the content management system. So, you end up with duplicate content, inconsistent experiences, inconsistent tracking of results, and an inefficient process. Adobe wanted to streamline […]

Bertrand de Coatpont and Scott Date of Adobe about online communities.  This is communities within Experience Manager. Specifically, it’s version 6.1 which has completely redone Communities. There’s a thought that a community project is an overwhelming effort from a time and engineering perspective.   With that in mind, Adobe has made a lot of simplifications. […]

Jay Kerger and Loni Stark provided an entertaining review of best practices for content marketing on the last of the Adobe Summit 2015. Marketers need to execute effective content strategies to deliver great customer experiences.  That doesn’t mean creating more and more content, but rather it means creating better, more engaging and more intelligent content for your […]

This is the first year where travel and hospitality is a core and strategic vertical. Stats: 50% of your customers start their travel journey with no brand in mind 100% of your customers expect a to be remembered by their airline or hotel This is about “marketing” beyond marketing. In other words, support the entire […]

Webmasters seem very torn about the ever-increasing encroachment of Google Featured Snippets into the search results pages. A featured snippet (AKA “Direct Answer” or “Rich Answer”) is a feature of Google search which displays a direct answer to a query for information in a box at the top of the results, without necessarily requiring a […]