Digital Marketing

Over the past few years, the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this […]

How Good Are Backlink Tools at Finding Links? Recently we tested the three most popular backlink checking tools–Moz Open Site Explorer, Majestic, and ahrefs–to see how many links to a web page each actually showed. You can see the full study methodology and results in this post: Backlinking Tools May Not Be As Comprehensive As […]

Here at Perficient Digital one of our primary guiding principles is to be “surfing ahead of the wave” in digital marketing. That’s why we have this big blue wave on the wall of our office common area where we all see it every day. As I look back over our content from this past year, […]

It has been quite the journey over our past 49 episodes of Here’s Why. We could not be happier to bring you a special, 50th edition episode. Mark and Eric look back and discuss tips and trends from the past year, as well as taking a look at Here’s Why’s past! The digital marketing landscape […]

We’re eight months into the Google mobile-friendly ranking update popularly known as “Mobilegeddon.” How much has changed? What is the future of mobile SEO? During his recent presentation to Boston-area marketers on “The Future of Digital Marketing and SEO,” Perficient Digital’s (and lead co-author of The Art of SEO) Eric Enge gave his take on […]

  Without any further ado, let’s count down the top 10 posts from 2015:   Ten | Why You Should Really Put Down Your Cell Phone at Lunch (Really) Cell phones are inserting themselves into our lives, perhaps in places that they just don’t belong.   Nine | Part 2 – What to do about […]

Full Transcript Today I am going to explain how to suggest a guest post, how this can benefit you, and why. How Can Publishing Guest Posts on Other Sites Benefit Me? Publishing guest posts on relevant, high authority sites, can be a great way to build your reputation and visibility, either for you personally, or […]

Full Transcript Hey everyone, today I’m going to explain how to implement Rel Prev Next tags. They’re the ones that tell Google about paginated sequences of pages on your site. For example, if you have 100 products in one category, and you want to show only 10 per page, you end up having to create […]

As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no shortage of change in the industry. Here were our top ten posts of the year:   Ten | 4 Lessons in […]

Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! (Want a quick summary of the results? See […]

In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it to get. In this episode, they continue with the theme but shift their focus from shares to links. It can be hard to predict what content really takes off and drives […]

Last week, we announced that Perficient has acquired Enlighten, a digital marketing agency with great expertise and experience delivering digital strategy, user experience, marketing technology, digital media, and marketing analytics solutions. Adding Enlighten to Perficient further accelerates our capacity to help the world’s leading enterprises digitally transform, and we’re thrilled to add another team that couples excellent […]