Content Marketing

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content. For most […]

On August 28, 2014, Google’s John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today’s post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google’s reasons for canceling the rel=author markup […]

Written by Shilpa Tawar Reach your customers where they are. Your customers are moving from one location to another with mobile eCommerce that is accessible to them via smart phones, iPads, and other devices. A Quantcast Mobile Trends Study showed that mobile web usage in the U.S. grew 110 percent in 2010, while worldwide growth […]

You guys. Building virtual reality is exceptionally hard.

Written by Nikhil Deshmukh I have a CMS but… There is a notion that a content management system will act like a silver bullet and will solve all of your content problems. While this can be true after initially starting to use your CMS, sometime down the line there will inevitably be a need for […]

UPDATED 20 May 2014: See the “Matt Cutts: Author Rank Comes Into Play” section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use “AuthorRank” in the future? Would it not […]

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS’ strategy, I caught up with Director of Social Media for MLS, Amanda […]

      UPDATE 28 August 2014: Google has no completely removed Authorship rich snippets from search results. For details see our Search Engine Land article. UPDATE 28 July 2014: As of about a month ago, Google has removed all author photos from non-personalized search. Qualified content can still get an author byline in the search results. […]

2013 was a big year for the industry, as well as for Perficient Digital, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media “events”), that I […]

Written by Alex Moss E-commerce & Content Management For years most companies looking to introduce or revamp a web presence have had to answer a fundamental question about that presence: “Do we want a content site or do we want an e-commerce site?” But what if they want the best of both worlds? Sure there […]

Now its time to cover the access of customized fields using the Sitecore’s API; we will see how a couple of classes help to set, read or even remove the fields in user profile. Regardless the need that pushes you to add new fields to Sitecore users, you can rely in Sitecore User Profile Templates […]

As a long-time analyst (from several different research and development fields, not just online), I tend to foam at the mouth a little bit when I hear vendors oversimplify analytics—especially test analytics. While not rocket science, tests should not be interpreted in a slapdash way. We want the net effects of tests to be better […]