Written by Paul Plakut
This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE.
I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, part two is FXM or Federated Experience Manager:
Federated Experience Manager – FMX
The application of FXM onto non-Sitecore sites will enable marketers to have a comprehensive picture of user behaviors and interactions across multiple websites. Those interactions can all be tracked and aggregated into one Sitecore instance; which can in turn leverage that information to present a much more meaningful user experience. That experience can also be remotely applied and specifically tailored – based on cross site user metrics – to fit the audience on any integrated site. In all, FXM allows marketers to unify the management of content, experience, and analytical tracking across an entire sphere of influence, into one consolidated Sitecore instance.
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