Data & Intelligence

APIs, or application programming interfaces, are essential to the dynamic world of digital transformation because they allow companies to communicate quickly and efficiently with their data and services. Consequently, effective management is essential to ensure these APIs function correctly, stay safe, and provide the desired benefits. This is where Google Cloud’s top-tier API management product, […]

In our ongoing Health and Life Sciences series, we’re excited to share a remarkable transformation achieved by a leading pediatric health system. This organization, renowned for its commitment to children’s health, faced challenges in scaling its outreach efforts and enhancing patient experiences. Here’s how Perficient helped revolutionize their approach using Salesforce solutions. Challenge and Opportunity […]

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]

We pride ourselves on the innovative ways our healthcare experts help clients address their most complex business challenges. One shining example is our recruitment strategy for Bayhealth, which was recently featured by the online publication, Strategic Health Care Marketing.  Optimizing Recruiting Efforts  Bayhealth faced a significant hurdle: a lack of insight into job seekers and […]

InsureTech Connect (ITC), the world’s largest gathering of insurance innovation, is next week! This event offers a unique opportunity to meet new people, form partnerships, and discover solutions to your biggest challenges. Perficient Principal and Insurance Industry Lead Brian Bell is gearing up to attend yet another ITC. After last year’s event, Bell shared common […]

We are thrilled to share the highlights of our very first Google meetup hosted at our company premises on 11 Aug 2024. The event was packed with insightful sessions, engaging discussions, and valuable networking opportunities. Here’s a recap of the day’s events. The Event was organized by Google GDG Team was open to all and […]

In today’s world, automation and self-service is all around us. From self-order tablets at restaurants to self-checkout lanes at grocery stores and self-check in kiosks at airports, the ability to complete tasks without requiring additional human assistance is incredibly valuable, saving both time and resources. For organizations utilizing ServiceNow as their IT Service Management (ITSM) […]

The buzz around AI’s potential to save time and boost efficiency has led many companies to quickly implement it in the workplace. While administrative functions like HR, legal, and procurement were early adopters, finance initially lagged behind. However, that’s no longer the case. “The adoption of finance AI by finance functions has increased significantly in […]

In the rapidly evolving landscape of digital transformation, businesses are constantly seeking innovative ways to enhance their operations and gain a competitive edge. While Generative AI (GenAI) has been the hot topic since OpenAI introduced ChatGPT to the public in November 2022, a new evolution of the technology is emerging that promises to revolutionize how […]

The energy was electric last week as thousands of attendees invaded MGM Grand along the Las Vegas Strip for the 3rd Annual Power Platform Community Conference (PPCC24). From groundbreaking announcements to new features unveiled during keynotes from Microsoft’s Charles Lamanna, Corporate Vice President of Business Industry and Copilot, and Jeff Teper, President of Apps and […]

Clinical trial data management is critical to pharmaceutical research, yet it remains a significant challenge for many organizations. The industry faces several persistent hurdles: Data fragmentation: Research teams often struggle with siloed information across departments, hindering collaboration and comprehensive analysis. Outdated systems: Many organizations rely on legacy data management tools that fail to meet the […]

As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]