Hello, welcome and thanks for taking a look at my blog! Since you clicked here, I am assuming you have at least a passing interest in the practice of Governance as undertaken by business organizations. Obviously, since I am posting this, I also am interested in Governance, but, through my experience with a variety of […]
Data + Intelligence
How to Load Log Data into HDFS using Flume
Data acquisition is a very important part of building a big data ecosystem. Data acquisition allows you to extract various types of data such as a file, DB, streaming, web page etc. If you are just setting up your local environment, not in the real business scenarios, you can resolve data acquisition by making use […]
How Do You Capture & Apply Actionable Marketing Metrics?
Today’s marketers feel the pressure to justify the effectiveness (and spend) of their digital marketing efforts. How many people opened and clicked through your e-mail campaign? What’s your cost per click? How many times was your content downloaded? How many views did your video get? As outlined in a previous post, these questions fall under […]
Robo-Advisors Are Changing The Wealth Management Landscape
The wealth management industry is undergoing a serious transformation with traditional methods of providing financial advice being disrupted by new and innovative forms of technology. With the unprecedented widespread adoption of the internet and digital devices, customer expectations have changed. Clients expect a flawless customer experience that requires businesses, products, and services to be available whenever and wherever they want. It’s that simple. Companies […]
OBIEE Collaborative Analytics Enables Decision Making & Action
Organizations that rely on Oracle Business Intelligence (OBIEE) as their standard analytics platform may have already reaped the benefits of a common enterprise reporting solution from a data accuracy and accessibility perspective. However, they are most likely still using traditional means of collaboration. This entails communication of reported results, explanation of what they mean, their […]
How to Export and Purge ODI Log Files Using OdiPurgeLog Utility
We have to regularly purge the Oracle Data Integrator (ODI) log files to reduce the size of the ODI work repository and improve the performance of the ODI studio. Before purging we can export the ODI log files and archive them. If we ever want to analyze the log history, we can re-import the logs from […]
An Example of Personalization Done Right
Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights. While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]
Apache Sqoop–A means to work with Traditional Database
With the growth of big data technologies, there has been much discussion about Hadoop and traditional databases. One question that comes up frequently is “How do you handle data sets in a traditional database?” Hadoop has demonstrated that it can handle a large quantity of data with ease in processing and high throughput. Apache Sqoop provides a […]
Data Integration Challenges with Cloud-Based CRM
Adoption of cloud computing and SaaS applications continues to increase as advances in technology address concerns with security, privacy and customization limitations. The global SaaS market is projected to grow from $49B in 2015 to $67B in 2018, attaining a CAGR of 8.14% (Roundup of Cloud Computing Forecasts and Market Estimates, Forbes, Sept 27, 2015) […]
Validate OTT (Over-The-Top) Analytics Measurement Implementation
There are several methods to validate and debug analytic implementations using Adobe App Measurement Libraries. Over-the-Top (OTT) Providers can use the following method to validate their analytics implementation for iPhone, android, Xbox 360, Roku and connected TVs of all kinds, and more. The web proxy is the most common method for capturing analytics requests. Using a […]
How to Improve Reporting in the Cloud: A CPI Card Group Story
Globalization is driving companies to keep up with innovation in order to stay competitive. The ability to procure, analyze, and report real-time information to internal and external stakeholders regardless of their location is becoming a necessity to remain viable. According to the global market intelligence firm International Data Corp. (IDC), more than half of enterprises’ […]
Citi, State Farm, T. Rowe, Visa, & Zurich: Apps For Noncustomers
A while back, I wrote a blog post that shared ways in which the financial services industry can leverage social tools to win over existing customers, cultivate new ones, and become more efficient in their business operations. One example was how Barclays created a new product called Barclaycard Ring, which gives cardmembers the opportunity to […]