Personalization

Personalization is key for a number of reasons — one of the biggest is that it quickly connects your customers or audience to your brand. With the ocean of content available today, directly engaging prospects with personalized content and experiences give brands a competitive edge. However, many companies are struggling with how to deliver. For […]

Personalization isn’t just another marketing buzzword. At a point in time when consumer demands and expectations have never been higher, brands that deliver personalized experiences and messages have a competitive edge. As a marketer, you understand that when you engage prospects there is a higher probability they will convert to customers. And when customers feel […]

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

I was reading a short blog post by Adobe about IoT and Personalization. That got me to thinking about how different companies think about what the Internet of Things  (IoT) really means.  Here’s a view into Adobe: More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]